Job Overview:
This is a pivotal role for a talented Marketing Specialist to spearhead our sales activities and content creation. Reporting directly to the CEO, you will collaborate closely with product and customer teams to drive strategy definition, deal negotiation, and closing. Your responsibilities will include crafting engaging content for our website, optimizing SEO and SEM through keyword research and updates, creating marketing materials, and overseeing online and print campaigns.
Main Responsibilities:
* Create compelling and informative content that resonates with our target audience.
* Lead keyword research and optimization efforts to enhance search engine visibility.
* Develop and support marketing materials (product brochures, datasheets, presentations, case studies).
* Oversee and approve all marketing material, from digital banners and videos to print collateral.
* Contribute to writing and proofreading press releases, newsletters, and email content.
* Coordinate trade shows, webinars, and customer events.
* Manage event logistics, including booth materials, giveaways, and follow-up communications.
* Analyze competitor research and market trends to identify potential leads.
Requirements:
* Possess a strong interest in marketing, coupled with the potential and attitude required to learn and grow.
* Show technology savvy and curiosity for new technologies.
* Demonstrate effective collaboration skills.
* Excel in analytical, reasoning, and organizational skills.
* Produce excellent written communication to convey key messages effectively.
* Hold knowledge in Customer Relationship Management.
* Possess a degree in Marketing, Business Administration, or related field.
* Be fluent in English.
* Be available to travel up to 10% of the time.