WHY TCL?
Our company
Founded in 1981, TCL Electronics (HKSE 01070) is a leading company for Consumer Electronics with 25.000 employees across 78 countries and is now ranked Number 2 TV brand worldwide.
* TCL Electronics has developed specific expertise, promoting vertical integration, i.e. manufacturing its LED TVs from A to Z
* TCL is one of the fastest growing High-Tech Brands in the World
* Starting 2020, TCL Electronics Europe is expanding into new categories, like Air Conditioning, Major Domestic Appliances and IOT products.
Our strengths
* High development ambitions
* International outreach
* Vertical integration
* Worldwide brand with Portugal HQ based in Oeiras, close to Lisbon
The role
We are looking for a passionate and experienced Marketing & Retail Specialist to assist with brand promotion, marketing, and retail activities in Portugal market.
This role will focus on marketing, retail management tasks, and collaborate closely with the team in Iberia to ensure the successful execution of local marketing and retail strategies.
Key accountabilities
1. Execute and implement Trade Marketing strategies: Confirm promotional activity details with clients and agencies, monitor sales performance during campaigns, and conduct post-campaign reviews.
2. Assist in developing and executing marketing content plans: Includes content review and publishing on social media platforms, PR channels, YouTube, etc.
3. Manage day-to-day operations with online/offline marketing and retail solution suppliers: Plan and execute brand and product promotion activities.
4. Routinely monitor online and offline retail price trends for all product categories: Manage the product parity analysis reports.
5. Update and maintain content on the official TCL website, and clients’ website if needed.
6. Manage Retail Stores: Includes monitoring the display status of demo units, overseeing booth design/production, and managing POSM.
7. Track and analyze the performance of marketing activities and provide optimization suggestions.
Your profile
* 3-5 years of relevant experience in marketing and retail.
* Native Portuguese speaker with excellent communication skills, proficiency in English will be a bonus.
* Familiarity with social media platforms and operations.
* Proficient skills in content planning and event organization.
* Strong team player with the ability to collaborate effectively across departments.
* Knowledge of consumer behavior and home appliance marketing trends in Portugal market will be a bonus.