At Vodafone, we're not just shaping the future of connectivity for our customers – we're shaping the future for everyone who joins our team. When you work with us, you're part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.
The eCommerce Lead is a commercially driven digital leader responsible for maximising online sales, revenue and customer lifetime value through data‐led optimisation of digital journeys. This role is pivotal in driving Vodafone's digital sales growth, with a strong focus on conversion, ARPU protection, and commercial performance across all digital channels.
What You'll Do
- Owns and optimises digital sales funnels to increase conversion across web, app, and email channels, manages a clear roadmap of initiatives that will improve digital sales and maximises revenue per user.
- Leads commercial performance reviews, identifies issues and insights through data analysis and interpretation, and provides solutions and hypotheses to test accordingly.
- Identifies and executes growth opportunities through A/B testing, segmentation, and offer personalisation.
- Collaborates with Digital Squads, UX, Analytics, CVM, Marketing and Brand to align digital journeys with commercial targets.
- Guarantees the company commercial activity on digital channels by delivering the best digital strategy for products and services communication, campaigns and new product launches. Translates market and competitor insights into actionable commercial strategies.
Who You Are
- Bachelor or Master's degree in: Marketing, Business Administration, Economics, Advertising, Computer Science, Information Systems, Engineering or other type of education with a digital focus.
- Strong commercial aptitude and interest in digital business and proven experiences in digital projects.
- Deep understanding of digital sales funnel and conversion optimisation.
- Strong analytics and insights skills with ability to leverage multiple data sources to generate actionable insights.
- Good communication skills, critical thinking and a collaborative mindset.
- Fluent in English and Portuguese (spoken and written).
Not a Perfect Fit?
Worried that you don't meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you're excited about this role but your experience doesn't align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.
What's In It For You
- Hybrid Work Model – flexible hybrid work model with 8‐10 in‐office days per month, managed by team leaders.
- Vodafone Products and Services – employees get a mobile phone, free communication plan, data card, and various discounts on services and products.
- Recognition – recognition programs for innovative, creative, high‐potential employees and exemplary behaviours.
- Health and Well‐being – well‐being programme offers nutrition and psychological consultations, webinars, workshops, and discounts on various services and products.
- Learning – access to Communities of Practice and a customizable digital training platform with high‐quality content (namely Harvard Business Publishing and Skillsoft).
- Local and International Mobility – internal recruitment with local and international rotation opportunities across departments and roles.
Who We Are
We are a leading international telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live, and we protect the planet, whilst helping our customers do the same.
Belonging at Vodafone isn't a concept;
it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. We're committed to increasing diversity, ensuring equal representation, and making Vodafone a place everyone feels safe, valued and included.
If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to for guidance.
Seniority level
- Not Applicable
Employment type
- Full-time
Job function
- Other
Industries
- Information Services, IT Services and IT Consulting, and Telecommunications
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