We're hiring a hands‐on AI Marketing & Lead Generation Specialistbased in Lisbon, Portugal to build and scale high‐performing acquisition funnels targeting an international audience of investors .This is not a "campaign manager" role. We're looking for a doersomeone who thinks in funnels, systems, and conversions, and can execute end‐to‐end lead generation strategies that drive real business results.AI should be used as leverage for speed and efficiency, not as a substitute for strategic thinking or execution.Own the entire user journey from first touchpoint to qualified leadContinuously improve conversion rates across all funnel stagesKey Responsibilities Build & Scale Lead Generation FunnelsDesign and execute full‐funnel systems (ads > landing pages > CRM > nurturing)Own the entire user journey from first touchpoint to qualified leadContinuously improve conversion rates across all funnel stagesPerformance Marketing ExecutionLaunch, manage, and optimize paid campaigns across platforms (Meta, Google, LinkedIn, etc.)Track and improve key metrics: CPC, CPL, CPA, ROASAllocate budgets efficiently to maximize lead quality and volumeInternational Audience TargetingDevelop strategies to attract global investors across multiple geographiesAdapt messaging and funnels to different markets and personasTest and localize campaigns where neededOrganic Growth & Brand VisibilityDrive inbound leads through content, social media, and SEOBuild brand authority in competitive, high‐value marketsIdentify and execute growth opportunities beyond paid channelsAI-Enhanced ExecutionUse AI tools to accelerate workflows (copywriting, testing, automation, data analysis)Implement automations to streamline lead capture and nurturingMaintain a critical, performance‐first approach (AI supports, not leads)Testing & OptimizationRun continuous A/B testing across ads, creatives, landing pages, and funnelsAnalyze performance data and iterate بسرعة (fast)Build a culture of experimentation and measurable improvementRequirements2–5 years of experiencein performance marketing, growth, or lead generationProven ability to build and scale funnels from scratchStrong understanding of:CPC, CPL, CPA, ROAS, conversion ratesFunnel optimization and lead qualificationHands‐on experience with:Paid acquisition platforms (Meta Ads, Google Ads, LinkedIn Ads)Landing page tools and CRM systemsAnalytics and tracking tools (GA4, pixels, etc.)Experience working with international or multi‐market audiencesFamiliarity with AI tools (ChatGPT, automation tools, etc.) and practical applicationWhat We're Looking ForA true doeryou execute, test, and iterateThinks in funnels and systems, not isolated campaignsHighly data‐drivenwith a strong bias toward actionComfortable operating in a fast‐paced, performance‐oriented environmentTakes full ownershipof results (not just activity)Nice to HaveExperience in real estate, investment, or high‐ticket servicesKnowledge of marketing automation tools (Zapier, HubSpot, etc.)Experience targeting high‐net‐worth individualsBasic copywriting and CRO skillsLocationBased in Lisbon, Portugal#J-18808-Ljbffr