Develop, configure, and maintain
journeys
,
automations
, and
data extensions
in
Salesforce Marketing Cloud
.
Build and optimize
email marketing
,
SMS
, and
push notification
campaigns using
AMPscript
,
SQL
, and
HTML/CSS
.
Integrate
Marketing Cloud
with
Salesforce CRM
, external APIs, and other digital platforms.
Analyze campaign data and recommend improvements based on performance and engagement metrics.
Ensure compliance with
data privacy (GDPR)
,
security
, and
deliverability
best practices.
Collaborate closely with marketing, sales, and technical teams to align automation, segmentation, and customer experience strategies.
Technical Skills
Proven experience with
Salesforce Marketing Cloud
(Email Studio, Journey Builder, Automation Studio, Contact Builder).
Strong knowledge of
AMPscript
,
SQL
, and
HTML/CSS
.
Experience working with
REST/SOAP APIs
and third-party integrations.
Understanding of
customer data models
,
data segmentation
, and
marketing automation
.
Ideal Profile
Analytical thinker with a results-driven mindset.
Strong communication and collaboration skills.
Detail-oriented with a focus on user experience and data quality.
Passionate about
automation
,
data-driven marketing
, and
personalization
.