Job Title: Digital Marketing Optimization Specialist
Overview
We are seeking a highly skilled Digital Marketing Optimization Specialist to join our team. As a key member of our marketing department, you will be responsible for implementing optimization solutions and strategies for high-value clients.
This role requires a strong understanding of social media advertising and Google Ads management. You will develop and implement optimization solutions and strategies for high-value clients, manage social media advertising across Google Ads and other digital advertising platforms, create keyword packages, and provide bid and budget recommendations.
Responsibilities
* Develop and implement optimization solutions and strategies for high-value clients.
* Manage social media advertising across Google Ads and other digital advertising platforms.
* Create keyword packages and provide bid and budget recommendations.
* Build expertise in optimization techniques across Google products (GSN, YouTube, Mobile).
* Conduct data and trend analysis to generate actionable insights and report on KPIs.
Requirements
* Minimum 12 months of experience in digital advertising and optimization; experience with Google, Facebook, TikTok, or other online marketing platforms is preferred.
* Strong Excel skills and analytical thinking.
* Good understanding of KPIs and performance measurement.
* German language proficiency: minimum B2 level