BettingJobs is currently recruiting for a leading iGaming brand who are looking to hire a Head of Paid Social Media based in Lisbon.
Responsibilities:
* Lead the integrated global social media strategy across paid channels including Meta, TikTok, Instagram, X, LinkedIn, YouTube, Reddit, and emerging platforms.
* Manage and mentor a growing team of paid media buyers, content strategists, and community managers.
* Define and scale content strategy, working with Creative to deliver scroll-stopping, high-converting content tailored to each platform and audience segment.
* Oversee daily channel operations, from publishing and moderation to media buying and campaign optimization.
* Develop full-funnel social programs that align with brand, acquisition, and retention goals.
* Establish KPIs and reporting frameworks for both brand and performance metrics; continuously analyse performance and iterate.
* Champion community-building initiatives, influencer partnerships, and cultural moments that elevate brand relevance and customer loyalty.
* Collaborate cross-functionally with Creative, CRM, SEO, Product, and Data teams to ensure cohesion and amplification across channels.
* Drive innovation and experimentation, testing new formats, features, and emerging platforms to stay ahead of trends.
* Act as the voice of social internally, providing strategic direction and thought leadership to stakeholders and executives.
Requirements:
* 7+ years of experience in social media marketing with at least 3+ years in a senior or leadership role overseeing paid strategies.
* Experience in iGaming is a must.
* Proven track record managing cross-platform strategies that drive both brand equity and business outcomes.
* Deep expertise in platform algorithms, social-first content formats, and community management best practices.
* Strong performance marketing acumen, including experience with ROAS-driven paid social campaigns.
* Strong leadership skills with a track record of building and nurturing high-performing teams.
* Proficient in social analytics and reporting tools such as Sprout, Brandwatch, Looker Studio, or native platforms.
* Exceptional communication skills and the ability to influence at all levels of an organization.
* Strategic thinker with creative sensibility and a deep passion for internet culture, trends, and storytelling.
* Bachelor's or Master's degree in Marketing, Communications, Business, or related field.