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Performance marketing specialist

Braga
Stannah Group
Anunciada dia 10 junho
Descrição

PstrongThis job is based in Braga, Portugal. You will be required to work in the office with a hybrid model /strong /ppbr / /ppstrongWho We Are /strong /ppWe are Stannah Media Services, the digital branch of the Stannah Group, a leading international Stairlift and Lift company. /ppbr / /ppWe are a team with expertise in web UI/UX, graphic design, content and messaging development, search engine optimisation, performance acquisition, video production, market development, and project management. /ppbr / /ppWorking alongside 30 markets, we turn local and global ideas into best-in-class demand generation programmes. Across on and offline channels, from the first touch to ongoing customer relationships, we constantly evaluate and use innovative tools and processes to nurture commercial and consumer opportunities. /ppbr / /ppOur Team is proud of the current direction and bases its growth on a structured framework. We incentivize people to bring forth their ideas and ambitions and fuel them to be accomplished.We are open to suggestions and discussion as this we believe the most sustainable way of growing. /ppbr / /ppstrongWhat You Will Do /strong /pulliCreate and optimise campaigns in multiple paid media platforms, mainly Facebook Ads and Google Ads. /liliManage all paid media platforms of SEA, Social, Native Ads and Retargeting. /liliOptimise and review all ad campaign copy and creatives aligned with the copy department to ensure it delivers the maximum ROI. /liliKeep abreast of the latest trends to test different creatives aligned with the Design Department. /liliAlign SEA strategy with SEO Department to ensure the best SEM strategy. /liliImplement A/B and multivariate testing on ad copy, creatives and website to continuously improve ROI and performance. /liliWork on initiatives of Conversion Rate Optimization to improve the results. /liliUse digital marketing software like Google Ads, Google Analytics, Hotjar and Google Tag Manager to analyse and report the performance of each marketing. /liliContinuously monitor and report the campaign’s performance. /liliKeep abreast of the latest developments and trends across Performance Marketing and CRO. /li /ulpbr / /ppstrongWhat do we expect from you /strong /pulliContribute to generating new projects inside the team to achieve more volume of leads and sales /liliDrive initiatives/projects with multi disciplined squads to deliver results for the business /liliChallenge the way we do our day-to-day to achieve better results or create efficiency /liliTo understand the business and link connections between digital insights and operational results. /li /ulpbr / /ppstrongWhat You Need /strong /pulliProven hands-on experience in managing campaigns on Google Ads and Facebook Ads /liliExperience in analysing paid media campaign results on Google Analytics /liliKnowledge of Web Tracking /liliCommunication skills (advanced English) /liliResults and data-driven mindset /liliVerbal communication and presentation skills /liliAbility to collaborate successfully with cross-functional partners /liliCurious and Inquisitive mind /liliOpen to receiving and providing candour feedback /liliBe willing to help people around you to grow /li /ul

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