Offline Marketing Specialist Job Description
">
The primary objective of this role is to develop and execute effective offline marketing strategies that enhance the presence of film music concerts.
* Plan, manage, and execute advertising campaigns across various offline channels such as radio, newsletters, banners, visuals, and posters.
* Coordinate media planning and buying for relevant offline channels.
* Negotiate and establish partnerships with media outlets and vendors.
* Ensure brand consistency across all offline materials.
* Monitor campaign performance and optimize future strategies.
Key Responsibilities:
* Develop and implement strategic offline marketing plans.
* Manage and coordinate advertising campaigns.
* Build and maintain relationships with media partners and vendors.
* Oversee the production and distribution of offline marketing materials.
* Continuously monitor and evaluate campaign performance.
Requirements:
* Degree or training in marketing, media, or a related field.
* Strong understanding of offline marketing channels, especially radio and out-of-home advertising.
* Excellent communication and negotiation skills.
* Ability to manage multiple projects and meet deadlines efficiently.
* A structured and detail-oriented work style.
* At least 2 years of relevant professional experience.
* Fluency in both written and spoken English.
Desirable Qualifications:
* Negotiation experience with vendors and partners for promotional activities.