* Develop, configure, and maintain journeys, automations, and data extensions in Salesforce Marketing Cloud .
* Build and optimize email marketing, SMS, and push notification campaigns using AMPscript, SQL, and HTML/CSS .
* Integrate Marketing Cloud with Salesforce CRM, external APIs, and other digital platforms.
* Analyze campaign data and recommend improvements based on performance and engagement metrics.
* Ensure compliance with data privacy (GDPR), security, and deliverability best practices.
* Collaborate closely with marketing, sales, and technical teams to align automation, segmentation, and customer experience strategies.
Technical Skills
* Proven experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder).
* Strong knowledge of AMPscript, SQL, and HTML/CSS .
* Experience working with REST/SOAP APIs and third-party integrations.
* Understanding of customer data models, data segmentation, and marketing automation .
Ideal Profile
* Analytical thinker with a results-driven mindset.
* Strong communication and collaboration skills.
* Detail-oriented with a focus on user experience and data quality.
* Passionate about automation, data-driven marketing, and personalization .