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Performance marketing specialist

Braga
Stannah Group
Anunciada dia 11 fevereiro
Descrição

Who We Are

We are Stannah Media Services, the digital branch of the Stannah Group, a leading international Stairlift and Lift company.

We are a team with expertise in web UI/UX, graphic design, content and messaging development, search engine optimisation, performance acquisition, video production, market development, and project management.

Working alongside 30 markets, we turn local and global ideas into best-in-class demand generation programmes. Across on and offline channels, from the first touch to ongoing customer relationships, we constantly evaluate and use innovative tools and processes to nurture commercial and consumer opportunities.

Our Team is proud of the current direction and bases its growth on a structured framework. We incentivize people to bring forth their ideas and ambitions and fuel them to be accomplished.We are open to suggestions and discussion as this we believe the most sustainable way of growing.

What You Will Do

* Create and optimise campaigns in multiple paid media platforms, mainly Facebook Ads and Google Ads.
* Manage all paid media platforms of SEA, Social, Native Ads and Retargeting.
* Optimise and review all ad campaign copy and creatives aligned with the copy department to ensure it delivers the maximum ROI.
* Keep abreast of the latest trends to test different creatives aligned with the Design Department.
* Align SEA strategy with SEO Department to ensure the best SEM strategy.
* Implement A/B and multivariate testing on ad copy, creatives and website to continuously improve ROI and performance.
* Work on initiatives of Conversion Rate Optimization to improve the results.
* Use digital marketing software like Google Ads, Google Analytics, Hotjar and Google Tag Manager to analyse and report the performance of each marketing.
* Continuously monitor and report the campaign's performance.
* Keep abreast of the latest developments and trends across Performance Marketing and CRO.

What do we expect from you

* Contribute to generating new projects inside the team to achieve more volume of leads and sales
* Drive initiatives/projects with multi disciplined squads to deliver results for the business
* Challenge the way we do our day-to-day to achieve better results or create efficiency
* To understand the business and link connections between digital insights and operational results.

What You Need

* Proven hands-on experience in managing campaigns on Google Ads and Facebook Ads
* Experience in analysing paid media campaign results on Google Analytics
* Knowledge of Web Tracking
* Communication skills (advanced English)
* Results and data-driven mindset
* Verbal communication and presentation skills
* Ability to collaborate successfully with cross-functional partners
* Curious and Inquisitive mind
* Open to receiving and providing candour feedback
* Be willing to help people around you to grow

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