About the role:
The Football Business Academy is the global leader in football business education. Founded in 2017, our mission is to accelerate the professionalization of the football industry by enhancing the skills of current and aspiring football industry professionals.
We are looking for an enthusiastic Marketing & Admissions Director to join our team in Lisbon, Portugal. The ideal candidate will have a passion for football and education as these are instrumental to understanding our customers and their unique needs.
As the Marketing & Admissions Director, you'll be the driving force behind our student recruitment and brand visibility, shaping The FBA's identity and growth. Leading a team of four, you'll craft and execute a data-driven marketing strategy, optimize admissions processes, and integrate innovative AI tools to enhance efficiency and engagement. This is an exciting opportunity to make a tangible impact in a small, agile organization with global reach and ambitions.
What you will be doing:
- Strategic Marketing & Branding : Develop and execute a comprehensive marketing strategy aligned with business goals, overseeing brand positioning, tone, and content across all channels. Lead special campaigns and collaborations with FBA stakeholders as well as new course launches.
- Digital Marketing & Communication: Manage paid campaigns (Google, Meta, Bing, etc.) from creation and budget allocation to performance tracking and adjusting, optimizing for ROAS and KPIs. Supervise external marketing agencies, providing clear briefs and performance feedback.
- Admissions & Sales: Lead enrollment strategies, tracking weekly/monthly sales, analyzing demographic trends, and designing customized payment plans. Set bi-annual objectives with the Admissions team to meet enrollment targets.
- CRM & Data Management: Administer HubSpot CRM, optimizing workflows, lead scoring, and email templates. Maintain a clean database and monitor funnel performance (conversion rates, lead sources, ROI).
- Website & SEO: Oversee website management (UX, content updates) and coordinate with web agencies for technical enhancements. Drive SEO strategy, including keyword research and performance monitoring, and supervise internal blog content.
- Team Leadership: Inspire and manage a team of four (3 remote Admissions Officers + 1 Lisbon-based Community Manager), setting and tracking individual and team goals, providing training, and fostering collaboration across departments (admin, operations).
- Commercial & Creative Engagement: Spearhead innovative collaborations to amplify our brand and drive enrollment. Manage education portals and co-branded campaigns with academic/industry partners. Host engaging LinkedIn Lives and Zoom sessions to showcase our programs. Unleash out-of-the box thinking to ideate and execute bold, creative concepts that accelerate our marketing and admissions goals.
What you need to be great in this role:
- Experience : 5+ years in marketing, admissions or sales in the education sector. Proven track record in digital marketing, CRM management, and team leadership.
- Skills :
* Proficiency in HubSpot (CRM, marketing automation), Google Ads, Meta Ads, Google Analytics, Looker Studio
* Familiarity with Canva, Notion, Zoom, LinkedIn Live
* Strong project management skills with an agile, cross-functional approach
* Ability to leverage AI tools in the context of this role
- Attributes : You have a curious mind with a passion for education and football. Your energy is infectious and your approach is proactive and collaborative. You can balance data-driven decision-making with a flair for creativity and out-of-the-box thinking.
- Education : Bachelor in marketing, business, or related field, or similar through experience.
- Location : Based in or willing to relocate to Lisbon, Portugal, with the legal right to work in Portugal (we do not provide sponsorship). Expected starting date is early September 2025.
- Languages : Fluency in English is a must, other languages are a plus.
What we offer:
- The opportunity to work in the exciting intersection of football, business and education
- A dynamic, fun, and international working environment with global reach and impact
- Gross annual fixed salary of €45,000-€55,000 (depending on experience) + performance-based variable compensation + meal allowance
- International travel and networking opportunities
How to apply:
- Please submit your application by email only to the hiring manager (subject line: MAD Application FBA)
- Show us 1-2 concrete examples of your best work as it relates to marketing and admissions/sales
- Include your updated CV and a personal motivation letter explaining your interest in the role and The FBA (both documents must be in English and in PDF format)
We look forward to the possibility of you joining our team and helping us build the future of Football together