Creative Strategist – Comma Football
Competitive Salary + Benefits
Full-Time | Remote
We've partnered with
Comma Football
, a fast-growing premium football apparel brand, who are now looking to hire a
Creative Strategist
to own and scale their performance creative globally.
This is a rare opportunity to take full ownership of paid creative for a brand with a deeply engaged community, heading into a huge growth phase in the lead-up to the **** World Cup.
About Comma Football
At Comma Football, we're not just making jerseys – we're capturing the greatest moments in football and turning them into timeless, wearable pieces of history.
Obsessed with detail, storytelling, and craft, Comma Football has built a loyal global community who value authenticity and design as much as performance. That same obsession now defines how the brand approaches growth marketing.
Creative is treated as a performance engine: tested aggressively, analysed deeply, and scaled with intent. Every ad has a purpose. Every concept has a hypothesis. Nothing is accidental.
Role Overview
Comma Football are looking for a run-and-gun, direct-response Creative Strategist who can own creative performance end-to-end.
You'll sit at the intersection of creativity and analysis – living inside the ad accounts, identifying signals early, and translating performance data into clear, actionable creative direction.
Working closely with designers, editors, creators, a content coordinator, and the founder, you'll be trusted to operate independently with excellent creative judgement, high standards, and extreme pace.
Main Responsibilities
Creative Performance Ownership:
Own and manage a high-volume creative testing system across Meta and TikTok, ensuring creative is always moving and evolving.
Creative Strategy & Testing:
Develop, test, and scale performance creative with clear hypotheses – understanding why ads work, not just that they work.
Creative Analysis:
Analyse key performance metrics (CTR, hook rate, hold rate, ROAS, etc.) and turn insights into strong creative direction and iteration cycles.
High-Volume Execution:
Coordinate and brief 40+ core ads per week, maintaining quality, taste, and clarity at scale.
Briefing & Collaboration:
Brief designers, editors, and creators weekly on new hooks, angles, formats, and concepts, ensuring alignment on creative intent.
Iteration & Scaling:
Lead continuous test ? learn ? optimise ? scale loops, expanding the creative surface area across personas, markets, and formats.
Trend & Competitor Research:
Stay ahead of platform trends, creative formats, and competitor activity to maintain an edge in performance creative.
Brand & Taste Guardian:
Maintain a high bar for creative judgement – ensuring all ads align with Comma Football's premium brand, football culture, and storytelling DNA.
Key Skills & Experience
1+ years' experience in creative strategy, performance creative, or paid social within a DTC brand (apparel, sports, or culture-led brands strongly preferred).
Proven track record of scaling paid social creative for a DTC brand, ideally from 7 ? 8 figures, with a clear understanding of what drives performance at scale.
High intelligence, high energy, and high integrity – able to operate with ownership, pace, and sound judgement in a fast-moving environment.
Exceptional creative judgement and taste – able to maintain a premium creative bar and avoid low-quality, generic performance ads. Prior hands-on experience as a designer or editor is highly desirable.
Comfortable working at extreme creative volume, with the ability to brief, manage, and iterate on 40+ core ads per week without sacrificing quality.
Strong analytical mindset with a hypothesis-led approach to testing – able to clearly articulate why one concept or variation outperformed another.
Deep understanding of direct-response creative principles, including hooks, angles, formats, and how creative performance evolves across different stages of scale.
Confident operating independently with minimal oversight, while collaborating effectively with designers, editors, creators, and founders.
Genuine passion for football and football culture – you watch football regularly and instinctively understand its stories, moments, and emotional pull.
Why Join Comma Football
Full ownership of creative performance with fast feedback loops
Direct collaboration with the founder and a small, elite team
Opportunity to shape creative strategy across multiple countries
Focus on one brand, not scattered clients
Fully remote, competitive salary, and a genuinely rare chance to do your best work at a defining moment in the brand's journey
If this sounds like you then hit apply or email Kyle on ****** to find out more!