Role mission
Lead the strategy and execution of Facebook (Meta) Ads and Google Ads (Search, YouTube, Performance Max) to grow donor acquisition, increase recurring contributions, and amplify Wikimedia's message across global markets.
Key responsibilities
* Strategy & roadmap: Define market-by-market paid media strategy and a quarterly test-and-learn plan aligned to fundraising and awareness goals.
* Budget ownership: Forecast, pace, and optimize large multi-country budgets toward CPA/CPD, ROAS, and LTV:CAC targets.
* World-class operations: Build clean account structures; brand/non-brand strategy; audience layering; creative iteration; feed hygiene; YouTube & PMax excellence.
* Measurement & data: GA4, GTM, Enhanced Conversions/Consent Mode, Meta CAPI, UTM governance, server-side tracking; import offline/CRM donation data to optimize to value.
* Experimentation: Design A/B and geo-lift/holdout tests; document the learning agenda and scale winners.
* Brand safety & compliance: Uphold platform policies, privacy standards, and regional content/risk guidelines.
* Team leadership: Coach channel leads/specialists; standardize processes, QA, and performance reviews.
* Stakeholder communication: Translate complex performance data into clear narratives for executives, partners, and community stakeholders.
Qualifications
* 8+ years in performance marketing with proven results in Facebook & Google Ads across multi-market programs (e-commerce, lead gen, or fundraising).
* Track record managing large, multi-country budgets and multilingual campaigns.
* Deep experience with Smart Bidding (tROAS/tCPA), audience strategy, creative testing, YouTube & Performance Max.
* Proficient with GA4, GTM, Looker Studio ; bonus for SA360/CM360 and server-side tracking.
* Excellent leadership, stakeholder management, and English communication skills; comfortable working remote and cross-timezone .
* Nice to have: Nonprofit/fundraising experience, CRM/donation platforms, SQL/BigQuery.
Success metrics
* Sustained reductions in CPA/CPD ; increased recurring donor share and LTV.
* A statistically valid testing cadence with documented wins deployed globally.
* High conversion-data accuracy and executive-ready reporting.
* Strong stakeholder satisfaction and team engagement.
What we offer
* Global mission and tangible social impact.
* Remote-first, inclusive, values-driven culture.
* Growth path to Head of Growth/Global Performance Lead .
* Competitive, flexible compensation and benefits.