About Us: We are a dynamic and innovative Rent a Car company dedicated to driving growth and becoming a car rental leader for leisure travel. Klass Wagen has been active for more than a decade in the car rental industry, our fleet of over 7000 cars being present in Romania, Hungary and Portugal.
Job Description:
We are seeking a highly motivated and experienced Traffic Acquisition Manager to join our team. The ideal candidate will be responsible for developing and executing strategies to drive traffic to klasswagen.com. This role requires a deep understanding of digital marketing, data analysis, and a proven track record of successful traffic acquisition campaigns.
Key Responsibilities:
* Develop and implement comprehensive traffic acquisition strategies to increase website traffic and user engagement;
* Manage and optimize paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, and other digital channels;
* Conduct thorough keyword research and competitive analysis to identify opportunities for growth;
* Monitor and analyze website traffic and user behavior using tools like Google Analytics, and provide regular reports on performance;
* Stay up to date with industry trends and best practices in digital marketing and traffic acquisition;
* Identify and test new traffic acquisition channels and strategies to drive continuous improvement;
* Manage budgets and allocate resources effectively to maximize ROI.
Qualifications:
* Bachelor's degree in marketing, Business, or a related field;
* Proven experience in traffic acquisition, digital marketing, or a similar role;
* A strategic thinker able to identify opportunities for growth and value creation;
* Strong analytical skills and proficiency in data analysis tools;
* Experience with paid advertising platforms and tools such as Google Ads, Facebook Ads, and Google Analytics;
* Excellent communication and collaboration skills;
* Ability to work independently and as part of a team;
* Strong organizational skills and attention to detail;
* You have curiosity to continuously improve, and a desire to coach team members.
Benefits:
* Instant impact, from any level of the organization, exposure to C-suite management;
* Competitive salary and performance-based bonuses;
* Flexible working hours and hybrid remote work options;
* Opportunities for professional development and career growth;
* A supportive and collaborative work environment;
* Additional Benefits: A range of additional benefits, customizable based on candidates' needs.