Data Analyst Tracking Team
As a Data Analyst in the Tracking team, you will be responsible for implementing, monitoring, and optimizing tracking solutions to ensure accurate data collection across web and app platforms.
Responsibilities
* Creating tracking plans for different tracking platforms (GA4, AppsFlyer, internal platform)
* Setting up tracking on our websites and apps, including user behavior, cost data, and other metrics for marketing purposes via GTM and the internal event tagging platform
* Validation of collected data
* Monitoring key events
* Investigating & eliminating bottlenecks in interactions between different tracking systems
* Making research of new solutions that will improve tracking
Requirements
* Good understanding of HTML and CSS, ability to work with DOM
* Strong knowledge of Google Analytics and Google Tag Manager
* Experience with GA4, Firebase, Appsflyer including working with API, measurement protocol, dataLayer etc.
* Ability to write JS code for tracking purposes
* Good Excel skills
* Basic SQL, R, Python knowledge
* Experience in creating tracking plans for websites & apps
* Good understanding of the e-commerce industry and KPIs for analyzing user behavior
Soft Skills
* Analytical mindset
* Teamwork
* Willingness to handle a large amount of routine work
Nice to Have
* Experience with PowerBI
* Google Analytics, Google Ads Certification
* Experience with Google ads, Braze, Facebook Ads
* Experience in cross-platform and end-to-end analytics
Motivation
* Working with big data
* Gaining experience in highly detailed tracking setup for an e-commerce product
* Opportunity to participate in interesting A/B tests with a large dataset
What We Offer
* Competitive salaries based on your professional experience
* Annual vacation of 25 working days and 1 additional day off on your birthday
* Meals Allowance
* Healthcare Insurance
* Mental Wellbeing Program
* AUTODOC Corporate Discount
* Opportunities for advancement, further trainings and coaching
* Free English and German language classes
* Referral Program with attractive incentives
* Flexible working hours and hybrid work
* Fast growing international company with stable employment