Product Marketing Lead
As a Product Marketing Lead, you will be responsible for developing a commercial narrative that connects our products to their significance in the industry. Your key objective is to craft compelling stories that resonate across various markets, empowering field teams and positioning us as a leader in Industry 4.0.
Key Responsibilities:
* Establish scalable processes for messaging development, product launches, and enablement delivery.
* Translate complex technical capabilities into market-relevant value stories that resonate across verticals.
* Partner with Product, Sales, Pre-Sales, and Industry teams to ensure every launch is strategic, consistent, and commercially ready.
* Deliver training, workshops, and on-demand pitch libraries to build confidence in the field.
* Measure and track content usage, message adoption, and enablement impact.
Requirements:
* 5-8 years of experience in B2B enterprise software marketing, ideally in SaaS or industrial technology.
* Proven ability to develop go-to-market frameworks from scratch.
* Strong understanding of complex technical products and the creativity to make them simple and compelling.
* Excellent communication and collaboration skills with experience influencing cross-functional teams.