At Lindt Iberia, we are looking for a Customer Category Specialist.This role acts as a strategic consultant to our Key Account Managers and retail partners, using data to optimize the /"4Ps/" (Product, Placement, Price, Promotion) and ensuring Lindt's premium portfolio meets the specific needs of each customer's shopper profile.As a part of your main accountabilities will be:- Integrated Insights: Merge market-level data (NielsenIQ/Circana/Kantar) with retailer-specific data (Datahsaring/Loyalty cards, Retailer portals) to identify unique growth levers for each account.
- Tailored Customer Strategic Plans: Develop and implement category growth plans for key retailers based on their specific shopper, loyalty data, and mission-based behaviors.
- Joint Business Planning (JBP) Support: Provide the analytical pillar for JBP meetings, delivering insights that position Lindt as the /"Category Captain/" or preferred strategic partner.
- Category Management Leadership at Shelf: Lead and execute end-to-end Category Management projects directly at the shelf.
This includes designing and defending data-driven planograms that optimize the shopper navigation, improve brand visibility, and ensure Lindt's premium positioning.
- Strategic Distribution Growth: Proactively identify distribution gaps at a granular level (by SKU, by cluster, or by retailer).
Responsible for building the business case and /"fighting/" for new listing opportunities, ensuring Lindt's innovations and core range have the right presence to capture maximum volume and market share.
- Shopper Path-to-Purchase: Analyze the shopper journey within specific retail environments to optimize touchpoints, from digital catalogs to secondary placements in-store.
- Promotional Effectiveness: Execute deep-deep evaluations of customer-specific promotions to identify high-performing mechanics and optimize future trade spend.
- Competitor Benchmarking: Monitor competitor execution and performance at a customer level, identifying defensive or offensive tactical opportunities.Experience- 3 years of experience in Category Management or Shopper Insights within the CPG industry.
- Experience working directly with (or for) major retailers, understanding their internal KPIs and data platforms.
- Track record of successfully influencing retail buyers through data-backed category stories.Tools- Advanced Retailer Data: Proficiency in retailer-specific portals (e.G., LCRM, Retail Link, Symphony) and syndicated data (NielsenIQ/Circana).
- Technical Stack: ExpertExcel and PowerPoint skills are mandatory; experience with Power BI is highly valued.
- Space Management: Professional use of planogramming software.
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