Direct message the job poster from Minga London.
Minga London is a fashion brand that doesn’t compromise on weirdness. We got our start selling tie-dyed tees in a local market. Now, we make bold clothing for the free-spirited bunch and we’ve got a loyal following to show for it – around 800k on Instagram, to be exact. This is our community, a safe zone that encourages young people to be themselves and wear whatever they want.
Love, care, and smiles go into our pieces. Our in-house studio is one big family, and we bring these good vibes into every part of the manufacturing process. Clothes are made to be worn for years and years – not just a season – and this belief drives everything we do.
We ship worldwide from our site, www.mingalondon.com, and our pieces are also stocked by major fashion destinations like ASOS, H&M, Urban Outfitters, Dolls Kill, and more.
About the Role
As Head of E-commerce & Digital, you will lead and oversee all aspects of Minga London’s e-commerce operations to ensure the best shopping experience for our customers and deliver strong sales growth. This role requires a data-driven mindset, with a strong focus on paid media performance, analytics, and website optimization. You will be responsible for strategizing, planning, and leading a team to implement cutting-edge e-commerce solutions while keeping the website updated to reflect current trends and outperform competitors.
Key Responsibilities
* Lead and supervise all areas of e-commerce, including data analysis, strategy, CRO, Paid Media, SEO, UX, Customer Service, product, and merchandising.
* Develop and execute strategies to improve site conversion, drive sales, and increase profitability.
* Provide thought leadership, innovation, and process optimization initiatives.
* Build and lead a high-performing e-commerce team to implement effective solutions.
* Paid Media & Analytics
* Manage paid media strategies (PPC, Paid Social, Re-Marketing, CRM, Affiliate) to maximize ROI and drive traffic.
* Use advanced analytics to measure campaign performance, optimize budgets, and identify growth opportunities.
* Continuously analyze customer behavior and data to refine strategies.
* Website Management & Optimization
* Ensure the website is always up to date, including navigation, UX, product management, and overall functionality.
* Monitor competitors and e-commerce trends to implement innovative features.
* Oversee SEO strategy to drive organic growth and ensure quality control.
* Lead the digital marketing strategy, including email marketing, CRM, and social integrations.
* Work cross-functionally to execute campaigns and resolve last-minute challenges.
Requirements
* 4+ years of relevant experience in e-commerce or digital marketing roles.
* Strong expertise in paid media platforms and analytics, with proven success in ROI optimization.
* Advanced knowledge of e-commerce technologies, preferably with Shopify experience.
* Experience in UX, CRO, SEO, Email Marketing, and Customer Service is highly valued.
* Fluent in English (indispensable for working with international teams).
* Highly driven, results-oriented, and passionate about digital innovation.
* Data-driven and analytical, with a strategic mindset and strong attention to detail.
* Creative and proactive, with the ability to lead and inspire teams.
* Adaptable, efficient, and organized, able to manage under pressure.
* Self-motivated with excellent interpersonal and communication skills.
Join Us
If you’re a data-driven strategist with expertise in Paid Media, Analytics, and Ecommerce, and you’re ready to take on the challenge of leading a fast-growing e-commerce operation, we’d love to hear from you! Apply now to become part of Minga London’s mission to empower free-spirited individuals through bold and creative fashion.
Seniority level
* Director
Employment type
* Full-time
Job function
* Management and Manufacturing
* Industries
* Retail Apparel and Fashion
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