We are seeking a results-driven Google Ads Media Buyer to plan, launch, optimize, and manage paid advertising campaigns across Google's advertising ecosystem. The ideal candidate has strong analytical skills, a deep understanding of PPC strategy, and a proven ability to drive ROI through data-backed decision-making.
Key Responsibilities
* Develop and manage Google Ads campaigns (Search, Display, YouTube, and Performance Max).
* Conduct keyword research, audience targeting, and competitive analysis.
* Optimize campaigns for performance, cost efficiency, and conversion growth.
* Track KPIs and prepare performance reports with actionable insights.
* Implement A/B tests for ads, landing pages, and targeting strategies.
* Stay current with Google Ads platform updates and digital marketing trends.
* Communication with clients and updates on performance and taking initiative to improve performance.
Qualifications
* Experience managing Google Ads campaigns with measurable results.
* Strong analytical and data interpretation skills.
* Proficiency with Google Ads, Google Analytics, and related tools.
* Knowledge of conversion tracking, attribution models, and bidding strategies.
* Excellent communication and problem-solving abilities.