Position OverviewWe are seeking a highly experienced and versatile landing page designer to join our team on acontract basis.
The ideal candidate will have extensive experience designing high-convertinglanding pages, digital ads, and websites for both B2B and B2C markets across multipleindustries.
This role requires a strategic design mindset with proven expertise in conversion rateoptimization (CRO) and the ability to create compelling visual experiences that drive results.Key ResponsibilitiesDesign & Visual DevelopmentDesign and optimize landing pages and digital ads for maximum conversion ratesCreate visually compelling designs that align with brand guidelines while driving user engagementDevelop wireframes, mockups, and prototypes using FigmaDesign responsive layouts that work seamlessly across desktop, tablet, and mobile devicesCollaborate with stakeholders to translate business objectives into effective design solutionsConversion Rate OptimizationApply CRO principles and best practices to all design workConduct design analysis and recommend improvements based on user behavior and testing resultsDesign A/B test variations for landing pages and advertisementsOptimize user experience flows to maximize conversion funnelsStay current with CRO trends, tools, and methodologiesCross-Industry ExpertiseAdapt design approach and aesthetic to suit different industries and target audiencesUnderstand unique design requirements and user expectations across B2B and B2C segmentsCreate designs that resonate with diverse demographics and business contextsMaintain design consistency while customizing for specific market needsRequired QualificationsExperience & Skills5+ years of professional web design experience with a strong portfolio demonstrating landing page and website designExtensive experience designing for both B2B and B2C audiences across multiple industriesProven track record of designing high-converting landing pages and advertisementsDeep understanding of conversion rate optimization principles and best practicesExpert-level proficiency in Figma for design creation, collaboration, and handoffStrong understanding of user experience (UX) principles and user interface (UI) designKnowledge of responsive design principles and mobile-first design approachExperience with design systems and maintaining brand consistency across projectsDesign ExpertiseExceptional visual design skills with strong attention to detailUnderstanding of typography, color theory, and layout principlesAbility to create designs that balance aesthetic appeal with functional performanceExperience designing for various digital advertising platformsKnowledge of web accessibility standards and best practicesProfessional SkillsFluent in EnglishAbility to receive and incorporate feedback effectivelyStrong project management skills and ability to meet tight deadlinesExperience working in fast-paced, collaborative environmentsSelf-motivated with ability to work independently as a contractorPreferred Qualifications (Nice to Have)Basic HTML and CSS knowledge for better design-to-development handoffMotion design skills and experience with animation toolsExperience with additional design tools (Adobe Creative Suite, Sketch, etc.)Knowledge of analytics tools and data-driven design decisionsFamiliarity with marketing automation platforms and CRM systemsPrevious agency or consultancy experiencePortfolio RequirementsCandidates must submit a portfolio demonstrating:Landing page designs with clear conversion goals and results where availableWebsite designs for both B2B and B2C clientsAd designs across various formats and platformsExamples of work across different industriesBefore/after examples of CRO improvements (if available)Mobile and responsive design examples