Transforming Brands through Data-Driven Insights
We are a leading Brand Intelligence platform empowering companies worldwide to excel in brand performance. Our mission is to deliver actionable insights, driving growth and transformation.
About the Role
As a Strategic Business Analyst, you will lead projects that model marketing investment impact on brand performance, informing clients on brand valuations and sales growth. You will work closely with our team to develop and improve our modelling assets, leveraging your expertise in time-series modelling, marketing mix modelling, and price & promo modelling.
Key Responsibilities
* Develop and implement time-series models to forecast brand performance and sales growth
* Analyze marketing investment impact on brand valuation and sales
* Collaborate with commercial teams to understand organizational needs beyond technology processes
* Design and execute data-driven experiments to validate technical ideas
* Communicate complex findings to non-technical audiences
Requirements
* Bachelor's degree in quantitative field (Data Science, Statistics, Mathematics, Social sciences, Biological/Physical science, or Computer Science); Master's preferred
* Strong command of timeseries modelling, marketing mix modelling, and/or price & promo modelling
* Proven experience working with commercial teams and understanding organizational needs
* Ambitious and open to learning new methodologies under mentorship of AI leaders
* Comfortable with SQL, Python, Excel to prepare, aggregate, or transform data for analysis
* Able to build and convey impactful insights drawing from multiple data sources
Benefits
* Career Acceleration
* Health Insurance & Benefits Policy
* Hybrid Work Setup (~4dpw WfH)
* Hardware and software for remote setup
* Continuous feedback culture
* Innovation Mindset
What We Offer
We offer a competitive salary commensurate with your worth as a high performer. Enjoy flexible work schedules, ongoing training, and growth opportunities. Experience internal progression and be supported in your career endeavours.
We value diversity, inclusivity, and paying people what they deserve to be paid. Join us in promoting these values and creating a workplace where everyone can thrive.