ABOUT GOPARITY Goparity is an impact finance platform that connects companies seeking funding for sustainable projects with individuals and organisations that want to invest sustainably. Through our crowdlending platform, users can lend to entities that lead sustainable projects. We are growing both in terms of size and impact generated: we were born in Portugal in 2017, have since added offices in Spain and Canada, financed hundreds of projects, and grown a large community of investors worldwide. Now, we are looking for smart, creative people who want to take part in our mission to democratise the financial sector for the good of people and our planet.
WHO ARE WE LOOKING FOR? We're hiring an experienced Head of Marketing. This is a strategic leadership role that will oversee and scale Goparity's marketing, branding, and growth efforts across Europe, South America and Canada. You'll lead and mentor the Marketing and Communications team, and work together with Product, Sales, and Customer Success teams to identify growth opportunities, streamline user journeys, and create strategies that unlock our platform's full potential.
If you're passionate about sustainability, innovation, and finance—and you're looking for a role where you can make a lasting impact—we want to meet you.
ABOUT THE ROLE – KEY RESPONSIBILITIES Lead Goparity's global brand strategy, by ensuring a consistent tone of voice across all channels and communication materials, while allowing for local adaptations (specifically in Portugal, Spain and Canada, where we have local teams), and develop strategies to increase brand awareness.Lead and mentor the Marketing and communication towards achieving the company's OKR, while fostering collaboration across departments. Foster a culture of creativity, learning, and growth within the team. Build scalable marketing processes and identify future hiring needs.Oversee the content marketing strategy and calendar, ensuring the seamless execution of campaigns across all channels.Manage media relations and brand reputation in key geographies.Improve our paid media strategy across platforms (search, display, social, affiliate) and create actionable performance marketing reports.Own and evolve Goparity's growth strategy to drive qualified lead generation and investor acquisition. Define, track, and analyse key metrics such as customer acquisition and retention, ensuring a strong understanding of performance at all levels.Work closely with Product to design and test growth experiments to optimise features for user acquisition and conversion. Drive marketing automation efforts, optimising contact database segmentation and CRM workflows.Collaborate with Sales and Customer Success to align messaging and feedback loops. SKILLS AND EXPERIENCE Mandatory 4+ years in a leadership role in marketing, growth, and/or product.Informed about social and environmental issues, and eager to contribute towards Sustainable Development.Proven track record of developing and implementing multi-channel content marketing strategy.Experience in brand management, preferably in the finance/investment sector and/or in a D2C startup.Strong experience with paid media (Google Ads, Display, LinkedIn, etc.), ideally hands-on.Proficiency in analytics tools (Google Analytics, Google Tag Manager, Looker Studio).Strategic mindset paired with hands-on execution skills in growth initiatives and/or content marketing.Strong collaboration and communication skills.Fluent in English and Portuguese or Spanish.Based in Portugal or Spain. Bonus points for Experience in startups, fintech, or sustainable finance.International work experience or managing remote teams.Based in Lisbon or Barcelona.Experience in driving user growth.Experience in marketing automation.Knowledge of technical SEO. WHO YOU ARE A confident communicator and collaborative leader.Curious, creative, and comfortable in a fast-paced environment.You show initiative, are reliable, ambitious and have strong analytical skills.Passionate about sustainability, entrepreneurship, finance, and innovation and want your work to drive real-world positive change. Positive, constructive, and have a proactive attitude when facing new challenges, including the ones that are not part of your job description, whenever necessary. Ability to work under stress and tight deadlines.You can accept challenges that are not part of your job description whenever necessary.A positive, constructive attitude when facing new challenges and solving problems.You are curious and creative, and able to handle multiple competing priorities in a fast-paced environment. WHAT WE OFFER A mission-driven, multicultural team working across four continents. Opportunity to be part of a fast-growing European impact fintech shaping the future of sustainable finance. A list of benefits that increase as you grow in the company. An excellent opportunity for personal and professional growth aligned with the company's growth and its impact on the world. Salary range Our salary range for this role is a total gross package of 40,000€ to 52,000€, aligned with your experience and location. Stock options are offered to top-performing team members and may be included in their compensation package.
Workplace and flexibility We are a remote, flexible team – maximum liberty comes with full responsibility. We are based in Wonder Work (Bairro Azul) in Lisbon and hold memberships in different working spaces in Barcelona.
We have one mandatory in-person meeting, happening every quarter in Lisbon.
As a manager, we count on you to foster collaboration across teams by encouraging in-person meetings when possible. We believe face-to-face time improves communication, builds trust, and contributes to team alignment.
Training budget Free allocation of a 500€ budget for individual growth training every year. Other training upon request and approval, subject to internal guidelines.
HOW TO APPLY We are an equal opportunity employer and do not discriminate based on gender, race, colour, religion, sex, pregnancy, national origin, age or ability. We want every colleague to feel included and able to perform their work with independence and well-being.
We are open to accommodating accessibility requests and if you need support in the recruitment process.
Apply through LinkedIn. Attach your CV and a motivational paragraph. All candidates will be informed about the pre-selection results. The candidates selected for the next phase will be informed about the subsequent procedures and the interview date.
Hiring process The stages for this hiring process are:
Screening interview (~15min phone call). Interview with Marketing team member (~45min).Case study/Challenge. Interview with COO (former CMO) (~45min) Interview with CEO Screening interviews are expected to start on June 16th.
Expected start date: as soon as possible.