POSITION SNAPSHOT
Location: Lisbon, Portugal
Company: Nespresso Portugal
Full-time
Fluent in Portuguese & English Mandatory
2 years' experience
Position Summary
Working at Nestlé means you'll join the world's largest food and beverage multinational. Our purpose is to improve the quality of life of our consumers, contributing to a healthier future.
To integrate Nespresso's business, we are looking for a
Lifecycle and CRM Content
you´ll be responsible for all the communications and activation calendar creating compelling copy and visuals for exclusive, direct-to-consumer campaigns that strengthen the connection between existing consumers and the brand.
Do you want to be part of a multinational whose values are based on respect?
Apply and come make a difference in the lives of people and families, communities, and the planet.
We are waiting for you
A DAY IN THE LIFE OF AN LIFECYCLE AND CRM CONTENT LEAD
Set-up and manage consumer activations communications
* Create and/or Localize all communication of CRM programs making them relevant to local consumer
* Develop the "relational" dimension in our communication and develop/reinforce the Nespresso Sense of Belonging by adapting the international materials to the local market or by creating local materials
* Leverage our database to increase quality recruitment via our members by adapting the international materials to the local market and support/implement local initiatives
Create and plan consumer communication campaigns for CRM
* Define and manage all the communications calendars aligned with business strategy (email, SMS, Push notification) to both drive traffic to Ecomm and sales in all channels, while ensuring a perfect alignment between all internal/external stakeholders.
* Create all content to meet the needs of communication calendar (including creation of local emails in Photoshop)
* SPOC for communication assets (email, SMS, Push notification) with internal and external stakeholders
* Track emails and SMS performance to ensure business targets
Continuously improving the experience of new members and existing members
* Analyse the omni-channel experience of existing members, based on omnichannel customer feedback and internal and external data & insights, in close collaboration with the Data & Insights department and the Omnichannel customer voice specialist
* Track and optimize CRM campaigns
* Benchmark local performance with international best practices and local competitive environment
* Provide recommendations for continuous improvement in the experience of existing members across channels.
What Will Make You Successful
* University degree in marketing, management or equivalent
* Minimum of 2 years' experience in creative agency or in marketing team as (junior) product, brand manager
* Expertise in CRM retention: loyalty and rewards programs management, offers construction, lifecycle orchestration based on CRM insights
* Experience in managing both stakeholders and external agencies
* Excellent creative writing and translation skills
* High sensitivity to design and creative
* Nice to have experience in project management and Photoshop