Join to apply for the Head Of Performance Marketing - Mvas role at SayHi
About SayHi: SayHi is the customer acquisition engine within 3Way Group, South Africa's largest data-driven marketing and lead generation company.
We specialize in acquiring and monetizing mobile subscribers for Mobile Network Operators and Digital Content Providers across Africa.
Through performance-driven marketing, deep platform expertise, and strategic partnerships, we scale Value-Added Services (VAS) profitably and efficiently.
Role Overview: We're seeking a highly skilled performance marketing manager with extensive knowledge in mVAS, mobile products, and subscriptions to join our digital marketing team. This role involves building and scaling high-performing acquisition campaigns across Meta, Google, TikTok, and Instagram, with responsibilities including campaign strategy design, budget management, and performance optimization.
Key Responsibilities:
* Build and launch full-funnel paid campaigns on Meta, Google, TikTok, and Instagram.
* Manage end-to-end campaign performance, including setup, audience targeting, bidding, creative strategy, and scaling.
* Monitor daily performance and optimize for CPA, ROAS, and LTV goals.
* Conduct A/B testing across creative elements, audience segments, and landing pages.
* Provide weekly performance insights and analysis to stakeholders.
* Research competitor strategies and explore new channel opportunities.
* Create repeatable campaign frameworks, reporting templates, and SOPs to scale efforts.
* Advise on tracking, attribution, and analytics improvements.
Requirements:
* Minimum 2 years experience in mVAS, mobile products, and subscription funnels.
* 3–5+ years managing paid digital campaigns across Meta, Google, and TikTok.
* Proficiency in performance reporting tools like Ads Manager, Google Analytics, and Excel/Google Sheets.
* Strong creative instincts and messaging skills.
* Highly autonomous and able to operate in a fast-paced environment.
* Bonus: Experience in B2C mobile or telecom sectors.
What We Offer:
* Opportunity to shape and scale a high-growth digital product.
* Access to large budgets and millions of monthly users.
* Fast-paced, data-rich environment valuing performance and ownership.
* Collaborative culture encouraging innovation and experimentation.
If you're ready to build and scale impactful digital marketing efforts, send your resume and portfolio to ******. We're looking for someone to start immediately.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Business Development and Sales
Industries
* Information Services
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