From Luxe Talent, an international recruitment and selection agency specializing in Retail, Fashion, and Luxury, we are looking for a Senior Brand Manager, for a group of fashion and retail brands The role will be based in Porto district.
Main Responsabilities of Senior Brand Manager:
* Define and implement the brand strategy for the short, medium, and long term.
* Translate the creative vision and brand identity into clear guidelines for communication, product, and customer experience.
* Manage the competitive positioning of the brand in the market (lpremium, fast fashion, sustainable, etc.).
* Ensure brand consistency across all touchpoints — physical stores, e-commerce, social media, packaging, campaigns, and visual merchandising.
* Partner with design, buying, and merchandising teams to ensure collections reflect the brand's DNA and values.
* Contribute to collection planning, supporting decisions on product mix, pricing, and category positioning.
* Oversee naming, packaging, and storytelling for new launches.
* Lead the planning and execution of 360° communication campaigns (advertising, PR, digital, social media, influencers, events).
* Collaborate with e-commerce and retail marketing teams to integrate campaigns across physical and digital channels (omnichannel).
* Develop strategic partnerships and collaborations with influencers, designers, or complementary brands.
* Work closely with retail and visual merchandising teams to deliver a brand experience aligned with the brand's DNA.
* Track key performance indicators (KPIs) such as awareness, traffic, conversion, average ticket, and sell-through rates.
* Evaluate campaign performance and optimize marketing spend (budget management).
Key Skills and Competencies:
* Strong aesthetic sense and fashion industry knowledge.
* Strategic vision and ability to drive brand differentiation.
* Analytical mindset with a deep understanding of consumer behavior.
* Project management skills in complex, fast-paced environments.
* Leadership, storytelling, and inspiring communication.
* Experience working in omnichannel environments (physical retail + digital).