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Digital transformation leader - webinar strategist

Sintra
beBeeSeniorSpecialist
Anunciada dia 29 junho
Descrição

About Agoda

Agoda is an online travel booking platform for accommodations, flights, and more.

We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more.

We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Bridging the World Through Travel

We believe travel allows people to enjoy, learn and experience more of the amazing world we live in.

It brings individuals and cultures closer together, fostering empathy, understanding and happiness.

A Diverse Team United by Passion

We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact.

Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

This role is open to candidates worldwide and offers a generous relocation package.


The Opportunity

We are seeking a strategic and execution-driven Senior Specialist to lead the planning and delivery of webinars that support business growth, partner engagement, and thought leadership.

This role will require strong cross-functional collaboration, content development capabilities, and a data-informed approach to drive measurable impact.

* Webinar Strategy and Planning:
o Develop a webinar calendar that aligns with key business and partner objectives
o Propose timely and relevant webinar topics, speakers, and formats based on audience needs, performance data, and market trends
o Lead internal discussions to shape webinar themes and positioning
* Cross-Functional Collaboration and Communication:
o Coordinate with stakeholders across marketing, sales and leadership to align on goals and ensure engagement throughout the planning process
o Prepare briefing materials and speaker support content, ensuring consistent messaging and delivery
o Act as a reliable point of contact for internal stakeholders and external contributors involved in webinar execution
* Project Management and Execution:
o Manage end-to-end webinar logistics including scheduling, registration, platform setup, dry runs, and live hosting
o Ensure all event elements are delivered on time, including promotional campaigns, content assets, and speaker coordination
o Monitor execution and problem-solve during live sessions as needed
* Performance Analysis and Reporting:
o Track and analyze performance metrics (e.g. impressions, CTR, registration, attendance, engagement, conversion)
o Summarize insights and learnings in structured performance reports and presentations
o Use findings to recommend improvements for future webinars and engagement strategies


Requirements

To be successful in this role, you will need:

* Digital Marketing Experience: 3–5 years of experience in digital marketing, with a strong understanding of campaign metrics and performance levers
* Critical Thinking Skills: Strong critical thinking skills; able to connect content planning with business strategy and audience intent
* Communication and Stakeholder Management Skills: Exceptional communication and stakeholder management skills; confident in working with senior leaders, speakers, and cross-functional teams
* Project Management Skills: Ability to break down complex projects into actionable steps and independently manage multiple moving parts
* Reporting Skills: Proficiency in building structured, visually clear decks and post-event reporting


Nice-to-Haves

While not essential, having the following skills would be beneficial:

* Familiarity with Webinar Tools: Familiarity with webinar tools (e.g., Zoom Webinar, ON24) and CRM/marketing platforms (e.g., Salesforce, HubSpot)
* Experience in B2B Environment: Experience working with sales teams or in a B2B environment
* Ambiguity Tolerance: Comfort navigating ambiguity in a fast-paced, collaborative setting


Why Join Us?

At [Company], you will play a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division.

If you are an innovative thinker passionate about travel technology and have the skills to elevate our brand narrative, we invite you to apply and be part of our dynamic team.

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