Location:Fully Remote | Full-timeWe are hiring aBrand Managerto lead the launch and growth of a new Pub Crawl experience brand, aimed at an international audience.This role is perfect for a hands-on, creative, and strategic professional who thrives in building a brand from scratch and driving its visibility, engagement, and commercial success— all from a fully remote setup .
Tasks Your MissionYou will take full ownership of the brand across strategy, communication, and execution:1.
Brand Strategy & PositioningDefine and develop the brand identity (tone of voice, positioning, visual direction)Build a strong, recognizable brand for an international, nightlife-oriented audienceEnsure consistency across all digital channels2.
Marketing & GrowthDesign and execute marketing strategies to drive awareness and bookingsLaunch and manage campaigns (online & offline)Identify strategic partnerships (hostels, hotels, tourism actors, influencers)Optimize customer acquisition and brand visibility3.
Social Media & ContentManage and grow social media accounts (Instagram, TikTok, etc.)Create engaging, viral, and community-driven contentCollaborate with creators, photographers, and videographersCapture and leverage user-generated content4.
Operations & Customer ExperienceUnderstand the customer journey remotely through analytics and feedbackCoordinate with local teams to ensure brand consistency on-siteGather insights and continuously improve the experienceRequirements What We're Looking For3–6+ years of experience in Brand, Marketing, or Social MediaStrong social media management and content creation expertiseBackground in hospitality, events, tourism, or lifestyle brands is a strong pluAbility to build and execute marketing strategies from scratchCreative, energetic, and highly execution-drivenComfortable in a fast-paced environment, managing both strategy and remote operationsLanguages:Fluent in English and Portuguese (mandatory)Benefits ConditionsRemote positionCompetitive salary based on experienceLong-term collaboration#J-*****-Ljbffr