We are seeking a Senior Brand Strategist to drive the growth and success of our luxury brand.
About the Role
* Develop and implement comprehensive brand strategies to enhance visibility, prestige, and emotional connection with clients.
* Lead market analysis to stay ahead of trends in luxury & lifestyle sectors.
* Identify and profile target audiences and buyer personas.
* Create and execute annual/quarterly marketing plans (digital, offline, influencers, PR, events).
* Collaborate with creative teams to produce campaigns, visual materials, and brand storytelling.
* Maintain brand consistency across all touchpoints — website, social media, events, and partnerships.
* Evaluate customer feedback and cultural trends to inform brand evolution.
Requirements
* Bachelor's or Master's degree in Marketing, Management, Communication, or Branding.
* Proven experience in luxury, lifestyle, or premium retail sectors.
* Strong aesthetic sensibility and attention to detail.
* Analytical mindset and proficiency with digital marketing tools.
* Excellent communication and leadership skills.
* Fluency in English and Portuguese (other languages a plus).