The Programming Specialist leads programming of Owned (redbull.com & RedBull TV) and Managed 3rd party (TikTok, Facebook, Instagram, etc.) channels, along with community management across them. She/he builds on the organization’s business plan by creating and implementing cross-platform programming strategies in support of the organization’s wider marketing mix. She/he drives brand love via organic engagement with as large an audience as possible across metrics such as reach, engagements, frequency, and length of interaction, ensuring RedBull generates word of mouth with the right content on the right account/platform at the right time. Ultimately, this role brings a wealth of industry knowledge across social, web, and emerging digital channels, with the ability to put strategy into action by bringing stories to life, engaging audiences at scale, and providing constant value to peers in the organization.
The responsibilities include managing digital media channels with at least 3 years of experience, running social media accounts or programming websites/apps, identifying digital consumer behaviors, staying updated on online trends, and translating data into strategy. The role requires a hands-on approach, leadership skills, creativity, and the ability to coordinate conflicts of interest. Travel is expected at 20-30%.
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We believe in everyone's potential to give wings to people and ideas, regardless of gender, race, religion, sexual orientation, origin, age, or disability. Everyone is welcome at RedBull. This job description is intended to collect the necessary information to identify the general characteristics of the position, allowing applicants to participate fully in the selection process.
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