Social Media Manager
Manage an organisation's online presence by developing and implementing their social media strategy.
Campaigns and projects across a range of social media channels, producing engaging content, analysing usage data, building client relationships and facilitating customer service.
Social media strategies often integrate both organic (free content) and paid (advertising) strategies.
Responsibilities:
Main Objectives:
* Design and deliver creative and engaging social media strategies.
* Manage the day-to-day handling of all social media channels, adapting content to suit different channels and audiences.
* Oversee, plan and deliver content across different platforms using scheduling tools.
* Create and/or coordinate original and engaging multimedia content across multiple social platforms.
* Develop, launch and manage new competitions and campaigns that promote your organisation and brand.
Key Relationships:
* Form key relationships with influencers across social media platforms.
* Manage and facilitate social media communities by responding to social media posts and developing discussions.
Performance Analysis:
* Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook Insights.
* Identify consumer trends to help with planning social media campaigns.
* Optimise content to further encourage community interaction and engagement.
Team Management:
* Manage, motivate and coach junior staff such as social media executives or assistants.
Budget Management:
* Manage and track budgets for social media activities.