Digital Marketing Senior Specialist Location Employment Type Full timeDepartment OutsourcingCrossjoin Solutions, founded in 2009, is a Portuguese IT company serving over 30 clients across Europe, Latin America, and North America. Through our services, we support tens of millions of consumers in numerous countries worldwide. We provide consulting services across a broad range of sectors reliant on information systems, including banking, insurance, healthcare, automotive, finance, and telecommunications. Our expertise covers end-to-end performance optimization, enterprise testing, major incident troubleshooting and resolution, full-stack architecture advisory, continuous integration, deployment acceleration, and infrastructure managed services.You will lead the Marketing & Sales team, ensuring every digital initiative translates into qualified leads and new business opportunities. You will be responsible for defining and executing the go-to-market strategy, optimizing conversion funnels, and accelerating the company's growth in the B2B IT market. This role combines strategic vision, leadership, and direct client engagement, offering you the opportunity to transform marketing efforts into real business results.ResponsibilitiesInspirational leadership: Mentor and develop the Marketing & Sales team, set clear KPIs, and monitor results.Strategic digital marketing: Plan and execute inbound/outbound campaigns, SEO/SEM, LinkedIn Ads, Google Ads, and email marketing.Full sales funnel management: Optimize the lead journey, ensuring high-quality MQLs and SQLs.Conversion-driven content: Create and coordinate strategic materials such as eBooks, white papers, webinars, and landing pages.Data-driven analysis: Monitor metrics and performance, reporting actionable insights to maximize results.Sales alignment: Collaborate with stakeholders to develop presentations, case studies, and commercial proposals.Commercial / Pre-Sales role: Act as the initial point of contact with potential clients, representing Crossjoin at sector meetings and events. Participate in fairs, conferences, and strategic encounters, expanding the company's network and generating new business opportunities.RequirementsDegree in Marketing or similar.IT background is essential, with strong knowledge in DATA/AI.10+ years of experience in B2B Digital Marketing, preferably in IT or technology consulting.Proven experience in team leadership, KPI setting, and results tracking.Mastery of lead generation strategies, marketing automation, and conversion funnel optimization.Advanced experience with Google Ads, LinkedIn Campaign Manager, Meta Ads, Analytics and AI applied to marketing.Results-oriented and growth mindset.Commercial profile.Fluency in Portuguese, English, and Spanish.We offer:Integration in a dynamic, goal-oriented and cooperative team;Health Insurance extensible to the family;Crosser Assistance Program (Psychology, Psychosocial, Financial, Legal and Nutrition consultations);Career Plan transversal to the entire company;Monthly gym subscription;Team-building events.With the submission of your application you authorise the treatment and storage of your personal data within Crossjoin Solutions, Lda database for this recruitment process and/or other future opportunities.#J-18808-Ljbffr