Owns and optimise digital sales funnels to increase conversion across web, app, and email channels, manages a clear roadmap of initiatives that will improve Digital sales and maximizes revenue per user; Leads commercial performance reviews, identifies issues and insights through data analysis and interpretation, and provides solutions and hypotheses to test accordingly; Identifies and execute growth opportunities through A/B testing, segmentation, and offer personalisation; Collaborates with Digital Squads, UX, Analytics, CVM, Marketing and Brand to align digital journeys with commercial targets; Guarantees the company commercial activity on Digital channels by delivering the best digital strategy for products and services communication, campaigns and new product launches. Translates market and competitor insights into actionable commercial strategies Bachelor or Master's degree in: Marketing, Business Administration, Economics, Advertising, Computer Science, Information Systems, Engineering or other type of education with a Digital Focus; Strong commercial aptitude and interest in Digital business and proven experiences in Digital projects Deep understanding of Digital sales funnel and conversion optimization; Strong analytics and Insights skills with ability to leverage multiple data sources to generate actionable insights; Good communication skills, critical thinking and a collaborative mindset; Fluent in English and Portuguese (spoken and written).