We are looking for aSenior Web Analyst (Remote)To join an organization and lead theend-to-end Analytics ecosystem, ensuring accurate and GDPR-compliant data collection across web & mobile platforms, while driving actionable insights through theGoogle Marketing Platformand related tools. You will act as a bridge betweenbusiness, marketing, product, and engineering teams, translating data into strategic decisions and ensuring best practices across the analytics landscape.Skills:+4 years of experience in Web / Digital Analytics Google Analytics 4 (GA4) and Google Tag Manager (GTM) Google Marketing Platform ecosystem (Google Ads, Search Console, Firebase, BigQuery) Strong understanding of tracking implementation (tags, events, conversions) Experience with dashboards & reporting (Looker Studio) Knowledge of GDPR and data governance best practices Understanding of website performance (Core Web Vitals, tag impact on load time) Basic knowledge of HTML, CSS, and JavaScript Experience with cross-functional teams and stakeholders Fluent English (spoken and written) Nice to have: Experience with other analytics tools (Adobe Analytics, Matomo, Piwik) Experience with advertising platforms (Google Ads, Meta Ads, TikTok, LinkedIn) CMP tools (OneTrust, Cookiebot) Google Cloud / BigQueryYour Responsibilities: Own and manage the Analytics ecosystem across web and mobile platforms Implement and maintain tracking using Google Tag Manager (tags, events, conversions) Configure and optimize Google Analytics 4 properties ensuring accurate data collection Define and enforce tracking strategies, governance, and best practices Collaborate with marketing, product, and development teams to translate business needs into tracking solutions Build dashboards and reports (GA4 / Looker Studio) to support data-driven decisions Conduct audits to ensure tracking accuracy and data reliability Present insights and recommendations to stakeholders in a clear and business-oriented way Monitor and optimize tag performance to minimize impact on website speed Ensure GDPR compliance, including consent management and data privacy standards Drive continuous improvement in analytics processes and methodologies#WebAnalytics #GA4 #GoogleTagManager #DigitalAnalytics #DataDriven #GoogleMarketingPlatform #LookerStudio #GDPR #Tracking #DataVisualization #AdTech #ReachIT