Marketing manager

PstrongMISSION: /strong /ppemThe mission of the Marketing Manager is to define, manage and implement the brand, communication and marketing strategy for hotel, ensuring brand consistency across all touchpoints – digital, physical and institutional. The role includes leading digital campaigns, content production, external communication and offline promotional actions, while aligning all efforts with Marriott/ Sheraton brand standards and the hotel’s commercial goals. All strategic and operational decisions are taken in direct coordination with the General Manager, ensuring coherence and effectiveness across the department’s initiatives. /em /ppbr / /ppstrongMAIN RESPONSIBILITIES /strong /ppbr / /ppstrongBrand Strategy Positioning /strong /pulliDevelop and implement the hotel’s brand strategy across all channels. /liliEnsure brand consistency in language, visuals and tone across platforms. /liliAct as brand guardian, ensuring alignment with global brand standards. /li /ulpbr / /ppstrongDigital Campaign Management /strong /pulliPlan, execute and optimize campaigns across Google Ads, Meta, LinkedIn, etc. /liliMonitor performance KPIs (CTR, conversion rate, ROI) and adjust strategies. /liliCollaborate with digital agencies and external partners. /li /ulpbr / /ppstrongWebsite SEO /strong /pulliManage and update the hotel’s website to ensure accuracy, SEO and UX excellence. /liliUse Google Analytics and Adobe Analytics to track performance and propose improvements. /liliCoordinate with SEO agency to enhance visibility and rankings. /li /ulpbr / /ppstrongContent Social Media /strong /pulliCreate and oversee branded content for social media and digital platforms. /liliEnsure visuals and copy are aligned with brand identity and campaign goals. /liliAnalyze performance and make data-informed adjustments. /li /ulpbr / /ppstrongAnalytics Reporting /strong /pulliProduce performance reports on digital activity and brand KPIs. /liliUse insights to identify growth opportunities and inform decisions. /liliTrack market trends and competitor activity. /li /ulpbr / /ppstrongCross-functional Collaboration /strong /pulliCoordinate with Revenue, Sales and Guest Experience to align strategies. /liliSupport PR, activations, partnerships and on-property campaigns. /liliAct as digital advisor in internal initiatives. /li /ulpbr / /ppstrongBudget Resource Management /strong /pulliSupport planning and monitoring of marketing and digital budgets. /liliEnsure cost-effective use of resources and high ROI. /li /ulpbr / /ppstrongInstitutional Communication, Public Relations Offline Marketing /strong /pulliManage, in coordination with General Management, the hotel’s institutional communication flows, including press releases, media statements, editorial articles and content for PR support; br / /liliMaintain ongoing relationships with PR agencies, journalists and both national and international media; br / /liliCoordinate the production of offline marketing materials, including brochures, signage, menus, corporate presentations and various promotional assets; br / /liliEnsure brand consistency across physical assets and spaces throughout the property, in line with the brand guidelines; br / /liliOversee brand presence at on-site activations, events, and other offline promotional initiatives. /li /ulpbr / /ppstrongStrategic Coordination with General Management /strong /pulliAll strategic and operational decisions related to marketing, branding and communication are defined, aligned and implemented in direct coordination with the hotel’s General Manager, with the strategic Marketing direction of the Regional Director of Marketing. /li /ulpbr / /ppstrongREQUIRED QUALIFICATIONS /strong /pulliUniversity degree in Marketing, Communication, Digital Media, or related field. /lili3–5 years’ experience in digital and brand marketing (preferably in hospitality or luxury sector). /liliKnowledge of paid media (Google, Meta), SEO tools, content platforms. /liliFluency in English (Portuguese is a plus). /liliProficiency in analytics platforms (Google/Adobe Analytics). /liliFamiliarity with CMS platforms, Adobe Suite, Canva or similar. /li /ulpbr / /ppstrongKEY COMPETENCIES PROFILE /strong /pulliStrategic and analytical thinking with creative flair. /liliStrong communication and interpersonal skills. /liliAutonomous, organized and detail-oriented. /liliPassionate about brand building, storytelling and guest experience. /liliProactive in tracking digital trends and market innovation. /li /ul