Shaken Not Stirred is an organization founded in **** with the mission to empower future generations by developing and implementing innovative education projects. Our flagship initiatives include 42 Portugal and TUMO Portugal . All our initiatives are driven by a strong social mission: to promote upward social mobility and contribute to long-term social and economic growth. 42 is one of the world's leading coding schools, with over 50 campuses across more than 30 countries. It is a free of charge, inclusive school, open to anyone regardless of academic background or professional experience, based on a peer-to-peer, project-based learning model with no classes, no teachers, and no schedules. In Portugal, 42 Lisboa opened in **** and 42 Porto in ****, and has nowadays **** active students with an employment rate above 90%. TUMO is a creative technologies center founded in Armenia and now present in more than 10 countries. Aimed at young people aged 12 to 18, TUMO is a free of charge program that complements formal education through personalized learning paths in areas such as Programming, Robotics, Animation, Game Development, Music, Photography, and Graphic Design. In Portugal, TUMO centers are already operating in Coimbra, Lisboa and Porto, each with a capacity for ***** students, and an ambition to scale even further nationwide. Shaken Not Stirred is also taking its first steps in international expansion and professional and entrepreneurship programs , delivered both in partnership with companies (B2B) and directly to individuals (B2C). ABOUT THE ROLE The Growth Specialist is responsible for driving the full student acquisition journey end-to-end — from first contact to enrollment — across Shaken Not Stirred's educational projects (42 Portugal, TUMO Portugal, and professional programs). This role owns results: ensuring that potential students discover, engage with, and ultimately enrol in our programs. You will design and execute organic, partnership-driven and activation-focused strategies, leveraging the unique strength of our projects: strong community, high goodwill, and word-of-mouth potential. THIS IS A HIGHLY HAND-ON ROLE FOR SOMEONE WHO IS: proactive, comfortable with ambiguity, obsessed with outcomes, and motivated by building systems that convert interest into real participation. Your success will be measured primarily by: number of applicants, visits, and enrolled students conversion rates across the funnel growth of organic reach and engagement WHAT YOU WILL DO 1. End-to-End Admissions Ownership Own the full funnel: Ensure no stage is "unowned" or leaking Act as the single point of accountability for student acquisition results. 2. Partnerships & Organic Growth (Primary Focus) Drive visibility through: partnerships with schools, institutions, communities influencers, alumni, employers, and ambassadors events, talks, and external activations Actively identify and secure opportunities for free exposure and amplification. Turn leads into real candidates: follow-up via email, phone, WhatsApp manage visit scheduling and attendance Continuously improve response time, messaging, and conversion flows. 4. Community & Social Proof Strengthen organic credibility: activate students and alumni to generate reviews create simple mechanisms to increase word-of-mouth 5. Funnel Optimization & Experimentation Identify bottlenecks and improve: conversion rates at each stage messaging and positioning Run lightweight tests (channels, formats, outreach approaches) and scale what works. 6. Tracking & Performance Monitoring Track leads, visits, and enrollments across channels Build simple dashboards (not over-engineered) Identify what drives actual admissions (not vanity metrics) 7. Stakeholder Alignment (Simplified) Work closely with each school/team Align on priorities, timing, and capacity Keep communication clear and focused on results 8. Paid Media (Secondary / Tactical) Use paid channels only when relevant Support testing or scaling of validated strategies Ensure spend is justified by real outcomes WHAT SUCCESS LOOKS LIKE Increased number of applicants and enrolled students Strong conversion rates across all funnel stages High volume of organic traffic and partnerships Reduced dependency on paid media Clear visibility on what drives admissions NOT THIS ROLE To be explicit, this is not: a performance marketing specialist role a campaign manager role a purely strategic marketing role It is a results-driven admissions & growth role. WHAT YOU BRING Profile 2+ years in marketing, admissions, growth, or similar Experience in execution-heavy roles (not just strategy) Background in startups, education, or fast-paced environments is a plus Mindset Strong ownership: you take responsibility for results, not tasks Action-oriented: you move fast and iterate Comfortable with ambiguity and building from scratch Not attached to "channels" — focused on what works Skills Ability to manage multiple tools (CRM, email, WhatsApp, basic ads, etc.) Strong communication and follow-up skills Basic analytical ability (understand funnels, conversion, etc.) Comfortable engaging with different stakeholders (students, partners, teams) Languages Portuguese (mandatory) WHAT WE OFFER: A full-time position, carried out in-loco in a dynamic and collaborative office environment (based in Beato); A collaborative team where everyone is encouraged to contribute their best to the growth of the project; The opportunity to take real ownership of paid media across meaningful education and social impact projects; A compensation and benefits package aligned with the responsibility of the role and the candidate's experience; Time off: 5 additional days off on top of mandatory leave; Health insurance: 75% co-funded by the organization; Learning and development opportunities to support continuous growth. #J-*****-Ljbffr