Job Description
The primary responsibility of this role is to formulate and execute plans aimed at increasing social presence and driving trials through various social media platforms.
This includes having hands-on experience with Instagram, TikTok, Facebook, YouTube (Shorts), and X, as well as a strong understanding of each algorithm's quality signals.
* Develop and implement strategies for social growth: manage quarterly OKRs, create an experimentation roadmap, oversee weekly content/testing sprints, and track progress against goals.
* Analyze and learn from performance metrics: define key performance indicators, build dashboards, monitor progress, and run in-depth analyses to uncover performance insights.
* Lead experiments and data-driven decision-making: design and execute tests with clear hypotheses, isolated dependent variables, adequate sample/time, clean cohorts, and measurable outcomes.
This individual will play a vital role within the Growth team, reporting directly to the Vice President of Growth.
Required Skills and Qualifications
To succeed in this position, one must possess: