Gerente de Marketing
Leiria, Leiria District, Portugal
We are looking for a creative and proactive Marketing & Content Specialist to lead the social media presence, brand voice, and content production across multiple SaaS products in our portfolio (including Playlist Hub.io and Soogle.io). You will create engaging content, manage our community, and produce user-generated style (UGC) videos and AI-powered visuals that communicate our value clearly and drive conversions.
This role requires someone who understands storytelling, can move fast, and is comfortable working with AI tools, video editing, and paid advertising content.
Responsibilities
Develop and maintain the brand identity and tone of voice across all platforms
Create daily social media content (short-form video, clips, posts, carousels, etc.) using AI & UGC-style workflows
Produce content scripts and video briefs to feature clients, influencers, or internal team members
Plan, publish, and manage content across TikTok, Instagram, YouTube Shorts, and X
Create and optimize paid ad creatives (Meta & TikTok Ads) to drive acquisition
Monitor performance metrics, iterate on winning formats, and scale content that works
Collaborate with product and growth teams to support marketing campaigns
Research trends and perform formats in SaaS, creator economy, and music/SEO niches
Qualifications
2+ years experience in marketing, social media, or content creation
Strong knowledge of content platforms (TikTok / IG Reels / Shorts)
Comfortable using AI tools for copywriting, video editing, and design (ChatGPT, Midjourney, Runway ML, etc.)
Ability to film, edit, and produce content quickly
Familiarity with paid advertising creatives (Meta Ads / TikTok Ads) is a plus
Strong communication, creativity, and sense of visual storytelling
Ability to work independently and manage multiple brands in parallel
Nice to Have
Experience in SaaS, music marketing, or SEO industries
Prior experience managing creators or UGC contributors
Basic understanding of performance marketing metrics
Fluent English
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