Role OverviewWe are seeking a Performance Copywriter who excels at crafting conversion-focused copy. This role is centered on creating, testing, and optimizing data-driven messaging for paid advertising, landing pages, and marketing funnels—primarily across Meta and other performance marketing platforms.You will work closely with the marketing, design, and growth teams to develop compelling copy that delivers measurable business results.Key ResponsibilitiesWrite high-converting copy for paid advertising across Meta/Facebook, Google, and similar platformsCreate direct-response copy for landing pages, sales pages, and marketing funnelsDevelop compelling hooks, headlines, value propositions, and calls-to-actionCollaborate with designers and media buyers to ensure messaging aligns with creatives and audience targetingTest, analyze, and optimize copy using performance metrics such as CTR, CPA, and ROASTailor messaging based on audience insights and stages of awarenessMaintain a consistent brand voice while prioritizing conversion performanceStay current with performance marketing trends and copywriting best practicesQualificationsProven experience as a Performance Copywriter, Direct Response Copywriter, or similar roleStrong understanding of conversion-focused and response marketing principlesHands-on experience writing copy for paid advertising, particularly on Meta platformsAbility to analyze performance data and optimize copy accordinglyStrong research, writing, editing, and communication skillsAbility to manage multiple projects and meet deadlinesNice to HaveExperience with e Commerce, lead generation, or service-based marketing campaignsFamiliarity with CRO principles and landing page optimizationBasic understanding of ad analytics and performance reportingExperience working with growth, media buying, or performance marketing teamsShow more Show less