Product Marketing Manager Senior/Lead
As a senior product marketing manager, you will be responsible for developing and executing go-to-market strategies for AI-powered products.
Key Responsibilities
* Craft end-to-end go-to-market plans, including segmentation, value propositions, positioning, and launch KPIs, for new AI features.
* Create enablement toolkits, such as messaging frameworks, demo scripts, and training decks, to empower brand and regional teams to launch consistently and at scale.
* Act as the connective tissue between Product, Data Science, Enterprise Marketing Technology, Creative, and Brand teams to ensure AI features are fit-for-purpose and brand-right.
* Present recommendations and results to senior leadership and influence investment and prioritization decisions.
* Drive executional rigor by transforming strategic AI initiatives into concrete workplans with clear owners, timelines, and KPIs.
* Champion MVP thinking and fast-cycle experimentation to accelerate feature deployment, reduce time-to-value, and continuously refine AI-driven experiences based on real user feedback.
* Track emerging AI trends and competitive benchmarks, translating insights into opportunity assessments and POVs.
* Define success metrics and test-and-learn roadmaps (A/B & multivariate) to iteratively improve adoption, engagement, and conversion of AI experiences.
Requirements
* 5+ years in product marketing, growth marketing, or digital product management with at least 2 years focused on AI/ML-driven products.
* Demonstrated success launching or scaling AI-powered experiences that delivered material lifts in revenue, AOV, CVR, or LTV.
* Working knowledge of common AI techniques and how they translate into consumer-facing use cases.
* Strong analytical mindset: comfortable defining KPIs, interpreting experimentation results, and connecting insights to GTM actions.
* Storytelling prowess: able to distill complex technology into clear narratives, messaging, and training content for non-technical stakeholders.
* Experience in beauty, luxury retail, or high-consideration consumer categories is a plus.
* BA/BS required; MBA or advanced degree in marketing, analytics, or a related field is advantageous.
What We Offer
* Professional growth: Accelerate your professional journey with mentorship, TechTalks, and personalized growth roadmaps.
* Competitive compensation: Match your ever-growing skills, talent, and contributions with competitive USD-based compensation and budgets for education, fitness, and team activities.
* A selection of exciting projects: Join projects with modern solutions development and top-tier clients that include Fortune 500 enterprises and leading product brands.
* Flextime: Tailor your schedule for an optimal work-life balance by having the options of working from home and going to the office – whatever makes you the happiest and most productive.
Apply Now
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