Head of Marketing B2B - E-commerce
Role Context
A technology company undergoing strategic repositioning is looking to strengthen its presence and is seeking a senior profile to lead the Marketing function, with a strong focus on positioning, qualified demand generation, and close alignment with the commercial team.
This is a high-impact role with direct responsibility for building market visibility, sharpening differentiation, and creating a more predictable, structured, and results-driven B2B acquisition model.
Mission of the Role
Lead the overall marketing strategy, ensuring:
* a clear market positioning and value proposition;
* qualified lead generation and measurable pipeline impact;
* strong alignment between marketing, sales, and leadership;
* a solid foundation for sustainable mid- to long-term growth.
Key Responsibilities
* Define and implement the overall B2B marketing strategy.
* Clarify the company's value proposition, messaging, and differentiation versus competitors.
* Define ICPs, buyer personas, and structure B2B acquisition funnels.
* Plan, manage, and optimize performance campaigns across relevant channels.
* Develop strategic marketing and sales enablement assets, including content, case studies, and commercial materials.
* Coordinate external partners and work closely with internal stakeholders.
* Manage the marketing budget and provide regular reporting to leadership.
* Track critical performance metrics, including CPL, CAC, pipeline generation, and sales impact.
Candidate Profile
* 5 to 8 years of experience in B2B marketing.
* Proven experience in strategic positioning and qualified lead generation.
* Experience managing external agencies and coordinating with internal teams.
* Strong orientation toward metrics, performance, and business impact.
* Strategic thinking, analytical capability, and a structured approach.
* High level of autonomy, assertiveness, and professional maturity.
Preferred Background
* Experience in technology, SaaS, ecommerce, or digital services environments.
* Exposure to growth-stage companies, market specialization, or verticalization processes.
* Ability to structure and scale the marketing function with a medium- to long-term perspective.