Why you'll love this role Real ownership:you'll lead paid strategy for a 7-figure annual digital-ad budget that has doubled every year for the past 5 years. High autonomy:you'll shape how paid media works at blanky — not just execute Creative + business + operational role:strategy, writing, analysis and iteration in one seat Room to grow:this is a key role that scales with the company International exposure:work across 4 European marketsWhat you'll do Originate and own creative strategy and campaigns for Meta ads and YouTube ads across multiple markets Take responsibility for performance across a €2M+ annual ad spend Turn business insights, customer psychology and performance data into strong ad concepts Write and shape high-converting ad angles, hooks and scripts Work with content, UGC and creative to produce and test ads at scale Analyze results, identify patterns and iterate relentlessly Help define creative systems, testing frameworks and learning loops Act as a right hand in marketing, contributing to broader strategic decisionsWhat success looks like A steady pipeline ofstrong, differentiated ad concepts Ads that consistently beat benchmarks on ROAS, CPA and scalability Clear creative learnings that compound over time A paid media system that feels intentional, structured and creative-led Strong alignment between brand, creative and performanceThis role is for you if you Have solid experience in performance marketing / paid social, with a specific focus on Meta Ads / YouTube ads Combine creative thinking with strong business sense Write exceptionally well and understand persuasion Think in hypotheses, tests and iterations — not "one-off ideas" Are comfortable owning results and being accountable for performance Enjoy high responsibility and decision-making Have a strong eye for content and storytelling Are fluent in English and Portuguese (Spanish, French or Italian are a plus)About blanky blanky is the fastest growing Portuguese home & sleep textile brand focused on comfort, quality and better rest. Our mission is to transform everyday comfort with our incredibly soft, temperature-regulating bedding, blankets and bath products.We offer: Health Benefits:Medical coverage to keep you healthy. Above Market Compensation |Exact compensation may vary based on skills, experience, and location. Bonus |Annual bonus potential Time Off |A country specific approach to support your time away from work Exclusive Discounts:Access generous discounts on all our products