Media Planner Company: Blend360
Experience: 5-7 years
Industry: Financial Services
Compensation: €30,360 to €40,000 per year GROSS, (not Net).
This is a Standalone Rate. There is no "Package".
Other Compensation: No Bonuses. However, we Do pay all benefits, health insurance, severance and PTO that are mandated by Portuguese/EU law.
Language Requirements: Must be proficient in spoken English, Portuguese and Spanish (All 3 are mandatory)
Start: Must be able to start in 2-4 weeks. No Notice Periods.
Location: 100% Remote, but must be able to visit the office in Lisbon when needed.
About Blend360 Blend360 is a premier professional services firm specializing in Data Science, Analytics, Digital Marketing, AI, and Machine Learning. We partner with leading brands to drive business transformation through data-driven strategies and cutting-edge marketing solutions.
About the Role We are seeking a highly analytical and strategic Media Planner to support a financial services client. The ideal candidate will have deep expertise in media strategy, audience segmentation, and performance optimization across digital and traditional media channels. This role requires a strong foundation in data-driven media planning, measurement, and attribution modeling to maximize campaign impact and drive customer acquisition, engagement, and retention.
Key Responsibilities Media Strategy & Planning Develop integrated media strategies for credit card products and financial services, ensuring alignment with business objectives and customer acquisition goals.Build data-driven media plans using audience insights, market trends, and competitive benchmarking.Define optimal channel mix across programmatic, paid search, paid social, display, OTT, direct partnerships, and traditional channels (TV, print, OOH, radio).Collaborate with internal analytics and data science teams to incorporate predictive modeling and machine learning insights into media planning. Audience Targeting & Segmentation Leverage first-party, third-party, and behavioral data to build precise audience segments for customer acquisition, cross-sell, and retention strategies.Implement lookalike modeling, retargeting strategies, and contextual targeting to improve conversion rates and engagement.Partner with CRM, marketing automation, and personalization teams to develop cohesive omnichannel messaging strategies. Media Buying & Execution Oversee media investment across Google Ads, Meta, LinkedIn, The Trade Desk, and DSPs, ensuring cost-efficient performance.Manage financial services compliance requirements related to ad placements, disclosures, and targeting restrictions.Collaborate with creative teams to align ad formats, messaging, and landing pages with media strategies.Stay updated on ad tech, privacy regulations (CCPA, GDPR), and cookie deprecation trends to adapt targeting strategies. Performance Optimization & Measurement Define KPIs and performance benchmarks specific to credit card customer journeys (e.g., cost per acquisition (CPA), lifetime value (LTV), return on ad spend (ROAS), and net new customer growth).Conduct A/B testing, lift studies, and incrementality testing to refine media effectiveness.Partner with data science teams to develop multi-touch attribution (MTA) and marketing mix modeling (MMM) for more precise media allocation.Use analytics platforms (Google Analytics, Adobe Analytics, Tableau, Power BI) to report on media performance, spend efficiency, and customer impact. Qualifications 5-7 years of experience in media planning, digital marketing, or performance marketing, ideally within financial services, fintech, or credit cards.Proven expertise in cross-channel media planning, audience segmentation, and performance analytics.Strong understanding of financial services compliance in media (Reg Z, UDAAP, etc.).Experience with DSPs, ad servers, programmatic platforms, and data clean rooms(Google Ads, Meta, DV360, The Trade Desk, LiveRamp, Experian, etc.).Knowledge of marketing analytics, attribution modeling (MTA, MMM), and first-partydata strategies.Strong proficiency in Google Analytics, Adobe Analytics, Excel, SQL, or Tableau forreporting and insights.Excellent communication skills and ability to collaborate with cross-functional teams.