Job Opportunity
The User Growth Officer is responsible for driving user registration, activation, and engagement through grassroots outreach. The role focuses on offline events, partnerships, teen engagement programs, and referral-based activities to accelerate user growth.
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Responsibilities
* Recruit and register new users through physical activations in markets, parks, malls, campuses, and communities.
* Conduct product demos and guide users through onboarding (app download, registration, KYC).
* Promote and boost referral programs and empower referrers.
* Build partnerships with schools, student groups, small businesses, and local influencers.
* Organize offline campaigns, events, roadshows, and brand awareness activities.
* Track acquisition numbers and provide insights on user behavior and offline performance.
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Requirements
* Bachelor's degree in any field or relevant qualification.
* 1–3 years experience in field marketing or sales, preferably with activation or community mobilization skills.
* Strong communication, persuasion, and interpersonal skills.
* Ability to work independently and meet targets.
* Willingness to travel frequently and interact with diverse demographic groups.