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Marketing data analyst

Portalegre
beBeeDataAnalyst
Anunciada dia 29 agosto
Descrição

About this role

We are looking for a seasoned Marketing Analyst to join our team. The successful candidate will have 3-5 years of experience in marketing analytics, with a focus on CRM and advanced SQL expertise.

This is an exciting opportunity to work with a fast-growing company that specializes in digital services. As a Marketing Analyst, you will be responsible for developing and enhancing measurement Key Performance Indicator (KPI) frameworks for different Owned channels.

* Analyzing and developing CRM strategies to improve customer engagement, retention, and lifetime value.
* Making informed decisions on the best methods and techniques to evaluate the impact and success of marketing initiatives.
* Collaborating with marketing partners to develop effective strategies for campaign reporting and analysis.

About you

To be successful in this role, you will need:

* Bachelor's degree in Marketing, Business Analytics, or a related field.
* 3-5 years of experience in marketing analytics, with a focus on CRM.
* Advanced SQL required.
* Experience with Salesforce Marketing Cloud and Email marketing analytics.
* Excellent communication and presentation skills, with the ability to translate complex data into strategic insights.
* Proficient in using data visualization tools (such as Domo, Tableau) to present data in a visually engaging manner.
* Familiarity with marketing automation tools and strategies.

We offer

* A competitive salary and benefits package.
* A remote work model that enhances flexibility, fosters productivity, and facilitates a healthier work-life balance.
* A meal allowance of €10.20 per workday.
* Private health insurance.

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