Marketing Manager
(m/f)
Referencia: JN -062025-6765893
Adicionado em 18.06.2025
Sobre os nossos clientes
Globally recognized leader in manufacturing cleaning equipment and systems, catering to domestic, professional, and industrial markets.
Descriçăo da oferta
Are you a hands-on marketing leader with a passion for driving growth and a knack for crafting impactful strategies? We're searching for a dynamic Marketing Manager to elevate our Professional and Retail businesses and play a pivotal role in achieving our vision.
Description
This is how you WOW:
To lead and develop
annual marketing plans for each sales channel, managing budgets and forecasts to ensure optimal resource allocation.
To drive the execution
of end-to-end marketing programs, fostering collaboration with internal teams and external partners.
To leverage data and insights
to identify target audiences, refine positioning, and build successful, data-driven marketing strategies.
To analyze and report
on campaign performance across multiple platforms, extracting key insights and providing actionable recommendations for continuous improvement.
To manage and mentor
our Marketing Specialist, overseeing digital and trade marketing efforts.
To guide creative direction
for all public-facing communications, ensuring brand consistency and impactful messaging across print, digital, and video assets.
To orchestrate multi-channel campaigns
throughout the customer lifecycle, ensuring seamless and aligned communications.
To actively participate in customer negotiations
, coordinating trade marketing specialists and developing local market brand presence within each channel.
To collaborate with email, performance marketing, and web teams
to design, test, and evolve lead-nurturing tactics.
To manage content and updates
for all customer and internal touchpoints, ensuring a consistent brand experience.
To develop and execute
our brand awareness strategy and branding initiatives across all sales channels, including our webshop.
To monitor and report on the effectiveness
of all marketing activities (online and offline) using key performance indicators (KPIs), continuously optimizing for maximum impact.
To present ideas and deliverables
to internal and external stakeholders, effectively communicating marketing programs, strategies, and budgets to senior leadership.
Profile
It would be WOW if you would bring this in:
Proven experience in developing and executing comprehensive marketing plans with a strong focus on both strategy and hands-on implementation.
Demonstrated ability to analyze market trends, consumer insights, and campaign performance to drive informed decisions.
Strong leadership skills with experience managing and developing a marketing team.
Excellent communication and presentation skills, capable of engaging with diverse internal and external stakeholders.
A proactive and results-oriented mindset, with a passion for driving sales and building strong brands.
Job Offer
Our Kärcher WOW Package:
Opportunity to work at a leader Industrial Machinery Manufacturing multinational
Competitive salary (fixed and variable)
Food allowance
Company car
O que procuramos
brand awareness, sales team, targeting audiences, omni-channel, marketing manager, brand manager, industry
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