SEO Specialist Job Description
We are seeking an experienced SEO expert to join our marketing team. In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions.
Main Responsibilities
* Develop comprehensive SEO strategies that align with business goals.
* Conduct competitive analysis to identify gaps and opportunities in search.
* Plan and execute keyword research and mapping to targeted landing pages.
Key Skills and Qualifications
* 2–5 years of experience in SEO (agency or in-house).
* Strong understanding of search engine algorithms and ranking factors.
* Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4).
* Experience with CMS platforms like WordPress, Webflow, Shopify, or others.
* Knowledge of HTML/CSS and technical SEO principles.
* Strong analytical and problem-solving skills.
* Excellent communication and project management skills.
Additional Requirements
* Basic knowledge of JavaScript, Core Web Vitals, and schema markup.
* Familiarity with A/B testing tools and CRO practices.
About the Role
This is a critical position that requires a deep understanding of search engine optimization and its application in a fast-paced digital environment. The successful candidate will have excellent analytical, problem-solving, and communication skills, as well as experience working with SEO tools and CMS platforms.