Paid Media Manager Role Overview
The Paid Media Manager will drive scalable growth through smart optimization and efficient tracking.
* Own campaigns across Meta Ads + Google Ads (Search/Shopping/PMax)
* Manage budgets, targeting, bidding, creative testing and scaling
In this role you will improve core metrics: ROAS,CAC,MER,LTV. Ensure accurate tracking in GA4,GTM,Pixels CAPI. Build reporting insights for leadership.
Your Key Responsibilities:
· Sustain performance and manage campaign budget
· Ongoing improvement of overall paid media efficiency