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Brand manager childhood fun & tasty favourites

Lisboa
Phiture
Brand manager
Anunciada dia A 5 h atrás
Descrição

POSITION SNAPSHOT

Location: Linda-a-Velha, Portugal

Company: Nestlé – CPW (Breakfast Cereals)

Full-time

Degree/Master’s degree

Position Summary

Minimum 3 years of experience

Working at Nestlé means you'll join the world's largest food and beverage multinational. Our purpose is to improve the quality of life of our consumers, contributing to a healthier future. We are looking for a Brand Manager Childhood Fun & Tasty Favorites to join our Breakfast Cereals business.

Your mission will be to work in Brand Management of all Kids and Teens Brands (Chocapic, Estrelitas, Nesquik, Trix, Lion, Kit Kat, Crunch & Golden Grahams).

This person will report directly to the Nestlé Cereals Business Lead but work very closely with a Junior Brand Manager.

Apply now and become part of our team!

A DAY IN THE LIFE OF A BRAND MANAGER CHILDHOOD FUN & TASTY FAVORITES (Kids & Teens Brands)

* Responsible for Kids and Teens Brands for Breakfast Cereals Business: Chocapic, Estrelitas, Nesquik, Trix, Lion, Kit Kat, Crunch & Golden Grahams;
* Implement Brand Strategy: Pack, Price, Promotion, Distribution, and Communication;
* Lead, implement, and follow up on all marketing activities: media, POS material, brand activations, packaging development;
* Define local innovation pipeline according to market trends and global pipeline;
* Brief and develop local media plans with agencies: media mix, investments;
* Track business results according to objectives (sales, market share, turns, etc.) of own brands and competitors;
* Evaluate all key marketing initiatives;
* Coordinate with Iberian and global teams on brand strategy, innovation, communication materials, and key activations;
* Actively participate in coaching and developing a junior Teens AMM, from processes to business strategic thinking.

What Will Make You Successful

* University degree;
* Minimum 3 years of brand management experience in FMCG;
* Experience in core marketing competencies: brand planning, I&R including launching NPD, communication development, budget management, analytical skills;
* Excellent oral and written communication skills (fluent English required);
* Strong result focus with a track record of delivering outstanding results;
* Good balance of listening and influencing skills;
* Dynamic and creative mindset.
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