Join to apply for the Sr. Associate, Trade Marketing role at Alcon.
At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.
The Sr. Associate, Trade Marketing will deliver the Annual Trade Marketing plan, reporting to the Trade Marketing Head Iberia. This role involves managing marketing plans for key accounts and sales teams to meet business objectives, optimize ROI, and serve as a bridge between marketing and sales in designated categories.
Key responsibilities include:
1. Developing brand and channel plans to drive share, revenue, and operating income, managing budgets effectively.
2. Implementing trade marketing strategies to enhance product recommendation, availability, and visibility, including category management and merchandising concepts.
3. Creating structured promotional activities and personalized marketing plans for top customers, supporting sales objectives and budgets.
4. Assessing the effectiveness of activities and identifying new needs.
5. Planning online platform strategies (Web, Social Media, Digital campaigns).
6. Analyzing market trends, competitor activities, and customer insights to tailor plans.
7. Developing and optimizing trade promo calendars aligned with national campaigns.
8. Supporting industry trade shows, conferences, or optical fairs.
Qualifications:
* Bachelor's Degree in Marketing or Business Administration.
* 3 years of experience in a similar retail position preferred.
* Effective communication and project management skills.
* Ability to work under pressure and meet deadlines.
* Strong analytical, problem-solving, and organizational skills.
* Customer service orientation and relationship-building abilities.
* Fluent in Portuguese and English.
How to thrive at Alcon:
* Manage your workload and targets independently.
* Collaborate and share best practices with teammates.
* Enjoy growth and development opportunities.
Learn more at alcon.com/career.
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